Introduction to Graphic Design: Choose Your Right Composition and Layout

Voltage X — Wed, 26 Jul 2023 02:00:00 +0000

As an integrated marketing agency, we understand the importance of graphics especially in social media and advertising. As experts in Facebook and Instagram management, we know that well-designed graphics can make your posts stand out and attract more attention. In this article, we will discuss four design strategies for composition and layout of graphics that can help you create more attractive and effective posts.

Rule of Thirds

The Rule of Thirds is a composition technique that involves dividing an image into thirds both vertically and horizontally. This creates a grid of nine equal sections, and the points where the lines intersect are the key focal points of the image. By placing the most important elements of the image at these points, you can create a more balanced and visually appealing composition. The Rule of Thirds works best for images that have a clear subject, such as a person or object, and that need to convey a specific message or emotion.

Hierarchy

Hierarchy is a design principle that involves organizing elements of an image based on their importance. By using size, color, contrast, and other visual cues, you can create a clear visual hierarchy that guides the viewer’s attention through the image. This technique is especially useful for images that have multiple elements, such as infographics or product photos. By prioritizing the most important information and making it stand out, you can ensure that your message is clear and easy to understand.

Symmetry

Symmetry is a composition technique that involves creating a mirror image of an object or scene. This can create a sense of balance and harmony in the image, and can be especially effective for images that have a central subject, such as a building or a landscape. However, symmetry can also be used in more creative ways, such as by creating patterns or repeating shapes throughout the image.

Asymmetry

Asymmetry is the opposite of symmetry, and involves creating a sense of imbalance or tension in the image. This can be achieved through the use of odd numbers, diagonal lines, and other non-symmetrical elements. Asymmetry can be especially effective for images that need to convey a sense of energy or movement, such as sports or action photos.

Case Study: SFi Asian Family Impact Summit

In May 2023 Sustainable Finance Initiative hosted its inaugural Asian Family Impact Summit with the goal to convene Asia’s leading family offices and modern wealth owners in the impact space, to explore ways to accelerate the impact investing movement.

Voltage X took part in the event branding. The proposed design embraces the modern & traditional Asian wisdom of wealth management through a modernised symbol of a copper coin (銅錢). It also symbolizes Asian hand-in-hand (人) to bring impact together.

總結

The composition and layout of graphics play a crucial role in the success of your social media and advertising campaigns. By using these four design strategies – Rule of Thirds, Hierarchy, Symmetry, and Asymmetry – you can create more attractive, effective, and engaging graphics that stand out from the competition. Look for an agency to help you create the perfect graphics for your next campaign? Contact us today to explore.

Social Media Image Sizes 2023: Instagram, Facebook, YouTube & LinkedIn

Voltage X — Wed, 07 Jun 2023 01:00:00 +0000

Facebook、Instagram、YouTube和LinkedIn等社交媒體平台被品牌廣泛應用於推廣業務。任何成功的社交媒體策略，關鍵因素都離不開高質量的圖像。然而，每個社交媒體平台都有自己的一套圖像尺寸要求。在這篇文章中，我們將列出社交媒體的不同圖像要求，使你的圖像能脫穎而出。

1. Instagram

Profile image: 320 x 320 pixels
Post image (Square): 1080 x 1080 pixels
Post image (other sizes): 1080 x 566~1350 pixels (details)
Stories: 1080 x 1920 pixels
Reels: 1080 x 1920 pixels, minimum frame rate of 30 FPS (frames per second), will be cropped to 1:1 image in profile feed, while 4:5 image in home feed

在Instagram要吸睛，使用高質量的圖像，在視覺上吸引人是很重要的。 Instagram帖子支持橫向、縱向和方形圖像，讓你可以靈活地選擇適合內容的呈現最佳視覺效果。

總括而言，Instagram支持闊度為1080像素的圖片，照片的長寬比在 1.91:1 和 4:5 之間。如果你想讓你的圖像保持原本的解像度，而不是被奇怪地裁剪掉，那麼遵循Instagram建議圖像要求是很重要的。除了圖像質量，還要使用相關的標籤（hashtag）和強有力的標題來提高互動率。

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2. Facebook

Cover image: 851 x 315 pixels
Profile image: 320 x 320 pixels
Post Image: 1080 x 1080 pixels
Stories: 1080 x 1920 pixels
Stories: 1080 x 1920 pixels (leave 14% / 250 pixels of the top and bottom free from text and logos to avoid content being blocked by profile photo or buttons)

上述尺寸在桌面和手提電話展示都很適用。重要的是要記住，Facebook會壓縮圖片，而且Facebook會不斷更新其圖片尺寸。因此，請確保使用高質量的JPG或PNG文件的圖像。

3. YouTube

Cover image: 2560 x 1440; safe area for text & logos: 1235 x 338
Profile image: 800 x 800 pixels
Video: minimum resolution of 1920×1080 with a 16:9 aspect ratio
Short: 1080 x 1920 pixels , 15-60 seconds

YouTube頻道可為品牌建立知名度，強而有力地與大量受眾聯繫。 2023年初香港便有673萬YouTube用戶，YouTube為展示產品、服務和價值提供了一個巨大的平台。創建有吸引力的影片內容可以幫助建立忠實的追隨者，並提高搜索引擎的優化（SEO）。

4. LinkedIn

Cover image: 1128 x 191 pixels
Profile image: 400 x 400 pixels
Post image: 1200 x 627 pixels

LinkedIn是一個專業的網絡平台，所以使用與你的品牌和訊息相關的高質量圖像很重要。謹記使用能展示你的品牌和業務的圖片，並確保圖片內包括你的公司標誌。你亦可使用LinkedIn內置的圖像編輯工具來完善圖像。

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總結

使用與你的品牌和訊息相關的高質量圖像，是任何成功的社交媒體策略的一個重要組成部分。如果你現在打算通過社交媒體建立品牌形象，歡迎查看另一篇關於多重發佈（cross-posting）的文章，並與聯絡我們，一起設計適合你的社交媒體營銷策略。

Design – Voltage X