social media – Voltage X https://voltage-x.com/zh – 香港全方位公關營銷公司 Tue, 28 Nov 2023 05:03:38 +0000 zh-HK hourly 1 https://wordpress.org/?v=6.8.1 https://voltage-x.com/wp-content/uploads/2022/11/cropped-aq4pq-3kihy-1.png social media – Voltage X https://voltage-x.com/zh 32 32 The Power of User Generated Content (UGC) in Content Marketing 　 https://voltage-x.com/zh/the-power-of-ugc-in-content-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=the-power-of-ugc-in-content-marketing Tue, 28 Nov 2023 04:59:01 +0000 https://voltage-x.com/?p=13784

Ever thought your customers’ selfies could bring valuable (and effortless) advertising opportunities? Images, videos, text, and even podcasts created and shared by customers across different public platforms can all be forms of user-generated content (UGC). Given its organic nature, UGC often surpasses the social engagement levels generated by official brand representatives.

Why is UGC getting popular?

In the age of artificial intelligence, authentic content that features experiences of real people is particularly captivating. Thanks to the prevalence of social media, most users have become habitual voluntary content creators. The extensive usage of reels and hashtags has also significantly simplified the creation of UGC, making the content easily accessible. More importantly, UGC helps nurture a virtual community that gives users a sense of belonging, especially among Gen Z. According to a recent research by InMobi, 61% of Gen Z prefer UGC over other content formats*. 

The Many Benefits of UGC 

Simply said, UGC is a digitalised version of word-of-mouth marketing. Similar to traditional word of mouth, UGC is a powerful form of marketing with the potential to bring maximal effect at virtually zero cost.

 

1. Authenticity & Relatability

Since UGC is generated by real-life users, it establishes a sense of trust and credibility among prospective customers. As the creators are genuine customers of your products, they are more capable of resonating with fellow customers and putting your products in an everyday context. 

 

2. Organic Engagement 

Since UGC creators are not obligated to endorse the brand, their presentation is often less in-your-face than conventional advertising, evoking  interest more spontaneously. Some UGC creators may have substantial social media followings, which enable you to reach a broader spectrum of audiences.

 

3. Endless Possibilities

Your marketing team is no doubt talented but admittedly they can’t beat thousands of netizens active around the world and around the clock. You are likely to discover innovative ways to present your brand and products. 

Key Points to Note When Using UGC

While the use of UGC is practically free, there are things to keep in mind when utilising it. 

 

1. Quality Control

Due to UGC’s spontaneous nature, the presentation and quality can vary drastically. It may not be consistent with your brand values or match your current campaigns, bringing unpredictability to the picture.  

 

2. Time Cost 

While you can save time producing the content, it takes time to locate the suitable UGC for your products. It may also be time-consuming to  obtain permission from users. 

 

3. The Right Campaign

To regulate the vast realm of UGC, it is more effective to initiate a campaign with fitting hashtags to invite target campaign-specific content.

總結

UGC speaks for itself as a precious piece of customer loyalty. Despite the time and effort required to collect and monitor the relevant UGC materials, it is more than worth it to harness their marketing potential. 

 

Voltage X has been assisting clients to source and manage UGC on social media. Iconic boutique hotel The Fleming, for instance, utilises photos from guests, complemented by our insightful copywriting, for its entire Instagram account. Let us know about your marketing objectives and we can develop campaigns by leveraging UGC in innovative,  impactful ways.

聯絡我們
]]> Seize on the Emerging Recruitment Marketing Trend 　 https://voltage-x.com/zh/recruitment-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=recruitment-marketing Wed, 04 Oct 2023 04:15:46 +0000 https://voltage-x.com/?p=13742

Rewind the clock to the time when you were still a fresh graduate. Would you be drawn to a serious recruitment ad with an overwhelming job description? Or would an ingenious recruitment campaign that reflects the company’s character win your heart?

 

Employees are one of a company’s greatest assets. This holds even greater truth amid the latest ‘competition for talents’ phenomenon. With a growing preference for working as slashers or digital nomads, the struggle to recruit and retain top candidates has become even more intense among corporations.

 

Now is the best time to rethink your recruitment approach, and recruitment marketing is something worth giving a serious thought.

What is Recruitment Marketing?

Recruitment marketing involves adopting marketing strategies to promote your company as a desirable employer. Similar to product marketing, the tactics can be as diverse as your creativity goes, from social media advertising to offline guerrilla marketing – just that the ‘product’ you are selling is your own company.

 

While recruitment marketing is still a new concept in Hong Kong, it has been prevalent for years around the world. OgilvyOne launched ‘The World’s Greatest Salesperson’ campaign in 2010 and invited applicants to sell them a brick. In 2007, Volkswagen hid their recruitment message physically under cars to be repaired targeting skilled mechanics.

 

Earlier this month, a major bank in Hong Kong initiated an online and offline 24-hour campaign to recruit frontline staff. By answering five simple questions on an Instagram story, applicants could gain a chance to get shortlisted. The unconventional recruitment approach not only appeals to potential candidates but also helps build the bank’s image as an open-minded employer.

Tips to Initiate Your Recruitment Marketing

There is no hard and fast rule to recruitment marketing but a few essential elements can get you started.

 

1. Think like your target candidates:

Bear in mind your recruitment is not speaking to just anyone, but your target audience, i.e. top candidates. Bright applicants would not settle for less. With more options than an average candidate, they tend to be pickier. Yet, try not to please by saying something high-flown. More often than not, telling candidates what your company truly is would be the best tactic. In fact, emphasising that your company adheres to stringent standards is a selling point, for top candidates are looking for top employers too. 

 

2. Connect emotionally:

You are not offering a job, but a career prospect. Present the company benefits with reasons addressing candidates’ personal needs. Show them you genuinely care. Many corporations sponsor employee’s further education but your rationale behind it could be different (i.e. more meaningful). Trust us, your package will sound even more attractive.

 

3. Dare to be creative:

Based on the qualities of your ideal candidates, think out of the box and develop tailored approaches to reach out directly to your target candidates. Offline recruitment campaigns, for instance, may give that extra human touch to exemplify your company image. As recruitment marketing is still new in Hong Kong, you have a lot of space to be original.

總結

Recruitment marketing is basically a way to show the world who and what your company is. In other words, you are consolidating your brand identity while looking for prospective colleagues. Be one of the very first companies to impress job-seekers in your industry with an outstanding recruitment campaign and talented applicants will naturally come forward.

 

Voltage X is keen to create bespoke recruitment marketing campaigns with you. Our integrated strategies encompass online, offline and online-merge-offline (OMO) approaches to engage with your target candidates. Let’s explore the possibilities of recruitment marketing together.

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]]> Programmatic in Digital Advertising 　 https://voltage-x.com/zh/programmatic-in-digital-advertising/?utm_source=rss&utm_medium=rss&utm_campaign=programmatic-in-digital-advertising Wed, 20 Sep 2023 02:00:00 +0000 https://voltage-x.com/?p=13404

By leveraging technology and data-driven insights, programmatic marketing enables advertisers to deliver highly targeted and personalized messages at scale. In this article, we’ll delve into the intricacies of programmatic marketing and explore how it’s revolutionizing the advertising landscape.

What is Programmatic Marketing?

At its core, programmatic marketing involves using automated technology to purchase and optimize digital ad placements in real-time. This method replaces traditional manual processes, eliminating the need for negotiation and manual insertion orders. Instead, it relies on algorithms and data to ensure that ads are shown to the right people, in the right context, at the right time.

Ad Exchange, demand-side platform (DSP) and supply-side platform (SSP)

Key Elements

1. Real-time Bidding (RTB):

Programmatic marketing’s core is RTB, enabling real-time bidding on ad inventory. When users visit a site, their data is analyzed, allowing advertisers to bid on relevant ad placements instantly. 

 

2. Data-Driven Insights:

Data shapes programmatic marketing. Advertisers use demographics, browsing, and purchase data to tailor ads to specific audience segments.

 

3. Ad Exchanges, demand-side platforms (DSPs) and supply-side platforms (SSPs):

Ad exchanges offer ad inventory, while DSPs help manage campaigns, refine targeting, and optimize bids, streamlining processes. SSPs enable publishers to manage and optimize their advertising inventory for programmatic buying.

 

4. AI and Machine Learning:

AI and machine learning optimize bidding, identify top-performing placements, and personalize ad content using user behavior data.

How does it work?

Programmatic marketing utilizes automated technology and algorithms to streamline the buying and selling of ad inventory in real-time auctions. Advertisers use Demand-side Platforms (DSPs) to specify their target audience, budget, and campaign goals. The DSPs then bid for ad impressions on ad exchanges, where publishers make their inventory available through Supply-side Platforms (SSPs). The highest bidder wins the auction and their ad is instantly displayed to the targeted user. This automated process allows for precise targeting, efficient campaign management, and effective optimization, resulting in more relevant and impactful advertising experiences.

Advantages of Programmatic Marketing

1. Precision Targeting: Programmatic marketing allows for hyper-targeted campaigns, ensuring your ads reach the right audience with minimal wastage.

2. Efficiency and Automation: By automating the buying process, programmatic marketing reduces manual efforts, saves time, and increases campaign efficiency.

3. Real-time Optimization: Ad placements and bids are adjusted in real-time based on performance data, ensuring optimal results throughout the campaign.

4. Data-Driven Decision Making: Access to real-time data empowers advertisers to make informed decisions, refine strategies, and maximize ROI.

 

5. Scale and Reach: Programmatic marketing enables advertisers to reach a broader audience across various websites and platforms, all managed from a centralized platform.

6. Personalization: With AI-driven insights, advertisers can personalize ad content to align with the preferences and behaviors of individual users.

總結

Personalized programmatic marketing drives impactful campaigns by leveraging automation, data-driven insights, and precise targeting. Join us to create compelling marketing strategies that resonate with your audience and inspire action. Let’s make marketing that leaves a lasting impact.

聯絡我們
]]> 10 Free & Paid Tools for Competitor Monitoring and Analysis 　 https://voltage-x.com/zh/tools-for-competitor-analysis/?utm_source=rss&utm_medium=rss&utm_campaign=tools-for-competitor-analysis Wed, 09 Aug 2023 02:00:00 +0000 https://voltage-x.com/?p=13271

Keeping a close eye on your competition is not only recommended, it’s crucial in today’s fast-paced digital landscape. Understanding your competitors’ strategies, tactics, and performance can help you find gaps in your own approach, identify opportunities, and make strategic decisions. Here are some of the best tools, both free and paid, that you can use to effectively monitor and analyze your competitors.

FREE TOOLS

1. Google Alerts: A simple yet powerful tool, Google Alerts lets you track specific keywords related to your competitors, industry trends, and your brand. Receive email updates whenever new content is published online, giving you real-time insights.

2. SocialBlade‘s Free Tool: If social media is a big part of your strategy, SocialBlade is a must-have. This tool provides detailed metrics on social media platforms like YouTube, Twitch, Instagram, and Twitter, helping you understand your competitors’ social presence and performance.

3. Feedly: Stay updated with industry news, competitor content, and trends using Feedly. This free tool helps you curate a customized content feed, so you can keep track of your competitors’ latest moves.

Paid Tools:

4. SEMrush: For a comprehensive competitive analysis, SEMrush is a go-to tool. It offers in-depth keyword research, backlink analysis, and advertising insights, helping you dissect your competitors’ strategies and identify opportunities.

5. Ahrefs: Specializing in backlink analysis, Ahrefs helps you uncover your competitors’ link-building tactics and discover potential link-building prospects for your own website.

6. Brandwatch: Monitor your competitors’ mentions across social media, news, forums, and blogs with Brandwatch. This tool provides sentiment analysis and helps you identify emerging trends in your industry.

7. SimilarWeb: it provides insights into your competitors’ website traffic, including sources, demographics, and engagement metrics like bounce rate and session duration. This can help you understand where they’re succeeding and where you might have an advantage.

8. data.ai: formerly App Annie, it provides insights to help mobile app developers and publishers optimize their apps, marketing and monetization strategies. The platform offers data on app performance, audience insights, competitive benchmarking, store statistics and trends.

BONUS: free resources provided by Meta & Google

9. Have you ever wonder how your competitors define their target audience? Whenever your see competitors’ ad on Facebook/Instagram/Google Display Network, remember to click the “three dots menu” button next to the ad to check “Why am I seeing this ad” (Facebook and Instagram ads) or “Why you’re seeing this ad” (Google ads). 

10. Check out also Meta’s Ad Library and Google Ads Transparency Center to identify active ads run by your competitors.

總結

In today’s fast-paced business world, having a strategic advantage is vital. Incorporating a mix of free and paid tools for competitor monitoring and analysis can give you the insights needed to make informed decisions, refine your strategies, and ultimately outshine your rivals. Remember, the key is not just to gather data, but to extract actionable insights that drive your business forward. Embrace these tools, stay curious, and watch your competitive edge soar.

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]]> Threads: What Marketers Should Know About Meta’s Twitter Rival 　 https://voltage-x.com/zh/threads-instagram-meta-twitter/?utm_source=rss&utm_medium=rss&utm_campaign=threads-instagram-meta-twitter Fri, 07 Jul 2023 03:45:54 +0000 https://voltage-x.com/?p=12976

Threads, built by the Instagram team, has garnered ten million users within its first seven hours of release, and 30 million sign-ups in less than 24 hours. Whether you frequently post content or just occasionally share update, just like Twitter, Threads provides a distinct space for sharing live updates and engaging in public discussions.

 

Fear-of-missing-out marketers may start thinking about what to do on Threads, with a question in mind: could Meta’s Twitter potentially pose a significant challenge to other social media platforms?

Let’s Get StarteD

Join the party just simply by loggining to Threads using your Instagram account. Your Instagram username, verification status, and other profile information will be imported into Threads, though you have the flexibility to customize your Threads profile as desired. When you first use the App, you will have the option to automatically follow all of the same accounts you currently follow on Instagram or selectively choose some of them. Easy, right? But just a reminder that currently (as of 7 July 2023) you would need an Instagram account to create Threads account (using the same @ handle); plus, if you wish to delete your Threads profile, you may also have to delete the linked Instagram account in the process. 

What you can Do on Threads

Marketers may now puzzle what brands can do on this new platform. But make sure you know the rules of game:

  • Maximum 500 characters per post 
  • Up to 10 photos/videos per post, maximum 5 minutes in length for each video
  • You can mix videos and photos in one post, which will be presented in carousel format
  • Vertical video will not be cropped, i.e. can be presented in 9:16 format
  • Use the share button to share the Threads post as an Instagram story with a Threads background
  • You can hide specific replies using “Hidden words” function, and control who can @mention you in privacy setting
  • No direct messaging, no hashtags, no save function, no list function… at this moment
  • No web version yet but it’s on the way coming
  • Last but not the least, users shall follow Meta’s terms of use and data privacy policies

Meta mentioned that future versions of Threads will work with the fediverse, “Threads interoperable with other apps that also support the ActivityPub protocol, such as Mastodon and WordPress – allowing new types of connections that are simply not possible on most social apps today.” Marketers shall keep an eye on the future development. 

Threads v.s. Twitter

Netizens welcome Twitter’s rival “Threads” with loads of classic memes. While Instagram users rushed to Threads to explore what can be done there, the excitement around Threads was so significant that it caused the term to trend on Twitter, generating over 1 million tweets related to the topic. Several technology enthusiasts have dubbed Threads as the “Twitter killer.”  


At present, Threads does not feature any advertisements. However, according to Zuckerberg, the platform will begin monetizing once it has established stability and has a clear path towards reaching one billion users. Meta may need to make sure Threads can keep the users stay active on the platform, and maintain/improve the user experience after advertising model is implimented.

總結

It may be still too early to conclude if Threads can become a threat to Twitter. Yet Threads gives Instagram users a new platform that facilitates the coming together of communities to discuss a wide range of topics, from current affairs to upcoming trends. Marketers can make good use of this new platform to engage with followers with texts, memes and more. 

 

Voltage X is also on Threads now! We are @12942794, are we late to the party? Follow us on Threads! 

聯絡我們
]]> Social Media Image Sizes 2023: Instagram, Facebook, YouTube & LinkedIn 　 https://voltage-x.com/zh/social-media-image-sizes/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-image-sizes Wed, 07 Jun 2023 01:00:00 +0000 https://voltage-x.com/?p=12632

Facebook、Instagram、YouTube和LinkedIn等社交媒體平台被品牌廣泛應用於推廣業務。任何成功的社交媒體策略，關鍵因素都離不開高質量的圖像。然而，每個社交媒體平台都有自己的一套圖像尺寸要求。在這篇文章中，我們將列出社交媒體的不同圖像要求，使你的圖像能脫穎而出。

1. Instagram 

  • Profile image: 320 x 320 pixels
  • Post image (Square): 1080 x 1080 pixels
  • Post image (other sizes): 1080 x 566~1350 pixels (details)
  • Stories: 1080 x 1920 pixels
  • Reels: 1080 x 1920 pixels, minimum frame rate of 30 FPS (frames per second), will be cropped to 1:1 image in profile feed, while 4:5 image in home feed

在Instagram要吸睛，使用高質量的圖像，在視覺上吸引人是很重要的。 Instagram帖子支持橫向、縱向和方形圖像，讓你可以靈活地選擇適合內容的呈現最佳視覺效果。

總括而言，Instagram支持闊度為1080像素的圖片，照片的長寬比在 1.91:1 和 4:5 之間。如果你想讓你的圖像保持原本的解像度，而不是被奇怪地裁剪掉，那麼遵循Instagram建議圖像要求是很重要的。除了圖像質量，還要使用相關的標籤（hashtag）和強有力的標題來提高互動率。

2. Facebook 

  • Cover image: 851 x 315 pixels
  • Profile image: 320 x 320 pixels
  • Post Image: 1080 x 1080 pixels
  • Stories: 1080 x 1920 pixels
  • Stories: 1080 x 1920 pixels (leave 14% / 250 pixels of the top and bottom free from text and logos to avoid content being blocked by profile photo or buttons)

上述尺寸在桌面和手提電話展示都很適用。重要的是要記住，Facebook會壓縮圖片，而且Facebook會不斷更新其圖片尺寸。因此，請確保使用高質量的JPG或PNG文件的圖像。

3. YouTube 

  • Cover image: 2560 x 1440; safe area for text & logos: 1235 x 338
  • Profile image: 800 x 800 pixels
  • Video: minimum resolution of 1920×1080 with a 16:9 aspect ratio
  • Short: 1080 x 1920 pixels , 15-60 seconds

YouTube頻道可為品牌建立知名度，強而有力地與大量受眾聯繫。 2023年初香港便有673萬YouTube用戶，YouTube為展示產品、服務和價值提供了一個巨大的平台。創建有吸引力的影片內容可以幫助建立忠實的追隨者，並提高搜索引擎的優化（SEO）。

4. LinkedIn 

  • Cover image: 1128 x 191 pixels
  • Profile image: 400 x 400 pixels
  • Post image: 1200 x 627 pixels

LinkedIn是一個專業的網絡平台，所以使用與你的品牌和訊息相關的高質量圖像很重要。謹記使用能展示你的品牌和業務的圖片，並確保圖片內包括你的公司標誌。你亦可使用LinkedIn內置的圖像編輯工具來完善圖像。

總結

使用與你的品牌和訊息相關的高質量圖像，是任何成功的社交媒體策略的一個重要組成部分。如果你現在打算通過社交媒體建立品牌形象，歡迎查看另一篇關於多重發佈（cross-posting）的文章，並與聯絡我們，一起設計適合你的社交媒體營銷策略。

Related article:

Facebook 和 Instagram 重複發佈相同內容？其實有更好的處理方法　
Read more >>

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]]> 小紅書如何幫助您的品牌進入中國市場 https://voltage-x.com/zh/how-xiaohongshu-can-help-your-brand-engage-with-the-chinese-market/?utm_source=rss&utm_medium=rss&utm_campaign=how-xiaohongshu-can-help-your-brand-engage-with-the-chinese-market Tue, 09 May 2023 11:07:23 +0000 https://voltage-x.com/?p=12489

或許你已經聽説過「小紅書」（Xiaohongshu / RED / Little Red Book），這是中國最值得信賴的跨境社交購物和電商混合平台之一，但你可能還在猶豫是否值得投資在這個網站來建立品牌的市場存在感，以增加銷量。

案例分享：
恒基地產「The Symphony of Taste」美食饗宴四重奏

恒基地產旗下四大文化生活地標H Queen’s、H Code、 H Zentre及18 安蘭街今年再度與場內頂級餐廳（包括米芝蓮高級食府）聯手推出餐飲推廣企劃。「The Symphony of Taste」集28間知名餐飲商戶參與。顧客可以半價購買電子餐飲禮券，並於指定餐飲商戶使用。 Voltage X 為恒基地產制定數碼營銷策略，包括邀請 KOL 於小紅書分享他們的餐飲體驗，並推廣是次優惠。 

為什麼小紅書值得企業投資

我們的客戶如恆基兆業、1111 ONES Restaurant & Lounge 和 PIN Cookies 已利用小紅書活動與中國市場建立聯繫。如果你希望擴大你品牌的營銷渠道和社交媒體營銷策略，進入中國市場，小紅書將會非常適合你！小紅書能夠幫助你的品牌在社交媒體上取得顯著效果，其平台亦允許品牌提高知名度，以及教育和吸引現有和潛在客戶。以下我們整理了5大原因，解釋為什麼小紅書值得企業投資。

1. 受信賴的購物評論

小紅書的平台是由用戶生成内容（UGCs）建成，基於用戶數量眾多，其社區組織十分强大。内容由用戶親自編製，大多以分享評論和知識爲主，相對地，用戶亦經常會在小紅書上尋找有關產品或品牌的建議和評論。因此，真實的用戶評論讓小紅書成為一個可靠的產品或品牌信息來源，為品牌產生了廣告宣傳和在線社區建設的市場渠道。

 

2. 本地名人代言

道地性是小紅書的核心價值，這種道地性甚至同樣適用於平台上的名人代言。作為中國明星最喜愛的社交媒體之一，小紅書亦被用來與用戶分享個人生活、輕鬆話題和推薦内容等，讓消費者與明星建立親密的聯繫。品牌亦可利用這類代言來吸引當地的觀眾。

3. 微網紅營銷 

由於小紅書不提供任何導入廣告服務，因此市場推廣建立在社區互動、真實評論和網紅影響力的基礎上。因此，小紅書是推出您的網紅策略的完美平台。較小的品牌可以利用不斷增長的網紅網絡，舉辦不同的社交活動和網紅活動，以提高品牌或產品知名度。最簡單的方法是利用「產品播種策略」，使用小紅書的官方網紅合作平台，與代表您品牌的 網紅聯繫並與他們合作進行真實評論。

 

4. 地理位置定位內容

小紅書有一個定位功能，允許用戶搜索其所在城市或所屬位置附近的內容。通過利用定位內容，品牌可以創建教育性和促銷性內容，讓靠近地理位置的用戶發現他們的品牌甚至正在進行的活動。例如於酒店業而言，可以創建一個靠近您酒店的景點列表，利用定位功能幫助用戶在旅行前或旅行中發現您的品牌。

5. 優化帖文以接觸更多受眾

與其他社交平台一樣，小紅書中也有一個演算法，在考慮到帖文的活躍情況下，將其轉化為平台上的排名。其後按照與各用戶興趣的關聯性，這些內容將被推薦到用戶的主頁。作為品牌，在創建或指示網紅發布帖文時，請記得提供一些關鍵字來優化搜索。如果設置正確，這為你的品牌提供了一個與目標受眾聯繫的絕佳機會。

總結

小紅書的增長證明了人們對它的熱愛是值得的。這個獨特的平台致力於用戶生成內容和社區互動，可以幫助品牌提高在中國市場上的存在感。當全面運作時，品牌可以與精通技術的中國消費者建立穩固關係，從而通過信任創建品牌忠誠度。

想了解更多進軍中國市場的方法？請隨時聯繫我們，制定您的策略！

聯絡我們
]]> 如果透過影響力行銷獲得最大效益？ https://voltage-x.com/zh/optimize-the-effect-of-influencer-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=optimize-the-effect-of-influencer-marketing Tue, 28 Mar 2023 03:39:56 +0000 http://tintests.com/?p=11422

在現今的數碼時代，影響力行銷已成為營銷策略中重要一環。隨著社交媒體影響者- KOL，每日獲得越來越多關注，品牌開始瞭解到利用他們的影響力來推廣產品和服務的威力。 

案例分享：
恒基地產「The Symphony of Taste」美食饗宴四重奏

恒基地產旗下四大文化生活地標H Queen’s、H Code、 H Zentre及18 安蘭街今年再度與場內頂級餐廳（包括米芝蓮高級食府）聯手推出餐飲推廣企劃。「The Symphony of Taste」集28間知名餐飲商戶參與。顧客可以半價購買電子餐飲禮券，並於指定餐飲商戶使用。 Voltage X 為恒基地產制定數碼營銷策略，包括邀請 KOL 於社交媒體分享他們的餐飲體驗，並推廣是次優惠。

不少客戶都善用影響力行銷來接觸目標群眾。如何透過影響力行銷，來確保您從中獲得最大的效益？

 

1. 瞭解影響力行銷的基本原理

在我們深入研究如何優化您的影響力行銷策略之前，瞭解當中的基本原理是非常重要的。影響力行銷是一種利用在社交媒體平台上擁有大量追蹤者的個人（即KOL）的影響力來推廣產品和服務的營銷方式。這些KOL基於自己在特定市場或行業中的專業知識、知名度或人氣而在社交媒體上建立了屬於自己的粉絲群體。

 

2. 選定合適的KOL

優化影響力行銷策略的第一步，是為您的活動選定合適的KOL。找到一位與您的品牌和營銷目標相符的KOL非常重要。您可以通過在社交媒體平台上搜尋與您的行業或產品相關的關鍵字、使用影響力行銷工具，或與專門從事影響力行銷的營銷代理合作，來找到合適的人選。

 

3. 建立明確的目標

一旦您選定了合適的KOL，下一步是為您的活動建立明確的目標。您使用影響力行銷的目的是什麼？想要增加品牌知名度、吸引潛在客戶，還是推動銷量？明確定義您的目標將有助於您分析活動的成功程度並相應地優化您的策略。

4. 打造引人入勝的活動

打造一個引人入勝的活動是優化影響力行銷效果的關鍵。您的活動應包括引人入勝的內容，以致於内容能夠引起目標受眾的共鳴的同時，與品牌的價值觀相符。與KOL合作時，確保他們所製作的內容符合品牌形象並達到您的活動目標，這一點非常重要。

 

5. 利用多個平台

爲了優化影響力行銷的效果，在營銷過程當中應該利用多個平台。除了Instagram等社交媒體平台非常適合影響力行銷外，您也可以使用其他平台，例如YouTube和TikTok等，透過跟在不同平台上擁有強大影響力的KOL合作，可以幫助您觸及更廣泛的受眾，實現您的活動目標。

 

6. 計算並分析結果

計算和分析您的活動結果，對於優化影響力行銷策略的效果至關重要。參考並計算不同指標，例如參與率、點擊率等，可以幫助您確定活動的成果並分析需要改進的地方。定期監測您的活動並相應地調整您的策略，以優化您的KOL在營銷中的影響力，這一點非常重要。

7. 與市場營銷公司合作

透過與專注於影響力行銷的營銷公司合作，可以幫助您優化活動效果。營銷公司可以為您提供專業知識和資源，幫助您選定合適的KOL、引人入勝的活動並幫忙分析效果，從而確保您的影響力行銷活動得到優化，以取得成功。

 

8. 利用線上活動

線上活動在優化影響力行銷效果方面越來越受歡迎。與KOL一起舉辦線上活動可以幫助您的品牌產生話題並吸引您的目標受眾。線上活動的種類亦非常多元化，可以透過例如線上會議、現場直播或線上產品發佈等形式進行。與KOL合作舉辦線上活動可以幫助您觸及更廣泛的受眾，達到您的活動目標。

 

 

總結

影響力行銷是幫助品牌觸及更廣泛受眾並實現其營銷目標的強大工具。通過了解影響力行銷的基本原理、選定合適的KOL、建立明確的目標、打造引人入勝的活動、利用多個平台、計算和分析結果、與市場營銷公司合作以及利用線上活動等，能夠優化您的影響力行銷策略，從而獲取最大的效益。

 

謹記影響力行銷的成功關鍵，是在於跟KOL合作一起創造能夠引起您的目標受眾共鳴並符合品牌價值觀的內容，藉此除了可以贏取忠實的追蹤者，亦可產生銷售報導並推動銷量，從而提高利潤。因此，趕快優化您的影響力行銷策略吧！

聯絡我們
]]> Facebook 和 Instagram 重複發佈相同內容？其實有更好的處理方法 https://voltage-x.com/zh/do-this-instead-of-cross-posting-your-facebook-and-instagram-content/?utm_source=rss&utm_medium=rss&utm_campaign=do-this-instead-of-cross-posting-your-facebook-and-instagram-content Wed, 10 Aug 2022 16:20:00 +0000 http://tintests.com/?p=7153

多重發佈（cross-posting）是指在不同的社交媒體平台上發佈相同內容，節省時間和精力的同時，又能保持品牌在各個社交媒體帳戶活躍度。這個方法看起來具有很多短期效益，但為了方便和快捷，在當中究竟犧牲了什麼？

不同的社交媒體平台皆有不同受眾和格式，當中包括其特定的標題長度、圖片格式和專用詞彙等。尤其是當發佈內容不適合該平台的受衆，或該平台的受衆與內容不相關時，選擇在Facebook和Instagram上多重發佈或會為您的品牌帶來不專業的形象。

不選擇多重發佈的話，哪應該怎麼做呢？

 

1. 優化每個平台的圖像內容

為了讓照片避免被意外裁剪或出現奇怪的格式，請根據每個社交媒體平台的格式指南優化您的視覺內容。Instagram 的帖文是以 1080px x 1080px 的方形顯示，而 Facebook 封面相片載入速度最快的為851px x 315px，且大小少於100 KB 的sRGB JPG 檔案。儘管在執行設計方面可能需要花上一點額外時間，但精選的視覺內容亦是提高品牌知名度和積極印象的關鍵因素！

2. 相同的訊息，以不同方式傳達

在 Instagram 追蹤者與 Facebook 受眾不盡相同，因此，您在各個平台上發佈的內容也應該不同。 人口統計研究 顯示，在 LinkedIn 上的男性用戶稍微多於女性，當中大部分年齡在 30 歲以上，而另一方面，Instagram 上的 女性用戶則比男性更多，當中大多年齡在 30 歲以下。 LinkedIn 主要用於連結和生產潛在的商業客戶，而 Facebook 更適用於提高品牌知名度和用戶參與度。為了為您的受眾帶來最貼切相關的內容，即使是相同的信息，也以不同的方式來傳達，以迎合不同受衆的興趣和意向吧。

3. 為每個平台撰寫專屬的行動呼籲（CTA）

行動呼籲（call-to-action 或 CTA）是社交媒體內容中重要的一環，能夠讓您的追蹤者積極與品牌互動，以及吸收潛在客戶。作為一個品牌，您可以呼籲 Instagram 追蹤者點擊您的個人檔案中的連結，或鼓勵 Facebook 用戶留言。無論是怎樣的 CTA，品牌都應該根據每個社交平台的特定功能和性質，個性化每個 CTA。

4. 分散發佈時間

忠實的追蹤者可能會關注品牌的多個社交帳戶。分散發佈時間，能夠確保即使在不同社交平台發佈内容，同一客戶也不會連續看到相同的內容，使您的社交帳戶變得有趣且引人入勝，並為忠實的追蹤者在不同平台上提供各種新穎的內容。

 

總結

多重發佈的潛在長遠缺點，遠超於方便快捷的短期利益。社交媒體是一個多面向的世界，沒有一種通用的方法來創建品牌內容。隨著您品牌的成長，為各個平台和其受衆定制和優化發佈内容很重要，一旦您這樣做，結果自然而然會顯示出來！

 

對於在社交媒體上多重發佈，您又有什麼想法呢？歡迎與我們聯繫，進一步討論交流。

聯絡我們
]]> 關於聯盟行銷 https://voltage-x.com/zh/affiliate-marketing-explained/?utm_source=rss&utm_medium=rss&utm_campaign=affiliate-marketing-explained Tue, 29 Mar 2022 09:31:00 +0000 https://voltage-x.com/?p=12503

我們都見過網紅、名人和公眾人物向公眾推薦產品並説明產品的購買來源。從支持產品到試用影片，或一切針對最新潮流和大勢的討論，你所體驗到的就是聯盟行銷。 聯盟行銷（affliate marketing）是一種廣告模式，當中由廣告客戶透過向聯盟夥伴支付費用，從而透過夥伴推廣該公司的產品和服務，以吸引流量和潛在客戶。從知名品牌到電子商務創業家，企業總有更多方式來促進業務發展，聯盟行銷則是其中方法之一。 

 

聯盟行銷是一種有利品牌和營銷人員的推銷策略，旨在推動銷量並產生收益。聯盟夥伴通過為其他企業或產品作營銷，從中賺取佣金，並按照特定的營銷結果，向該廣告客戶收取報酬。營銷結果大多按照銷量計算，但因應不同計劃，亦可按照所吸引的潛在客戶數量、免費試用用戶數量、網站點擊率或應用程式的下載數量計算。 

聯盟行銷的運作

聯盟行銷涉及聯盟夥伴在網誌、社交平台、網站等上分享並推薦廣告客戶的產品或服務。每當有人通過聯盟夥伴所提供的鏈接進行購買時，該聯盟夥伴就能夠獲得佣金。 

 

聯盟行銷的營銷收益，可以透過五種方式計算：按點擊量付費、按潛在客戶數量付費、按安裝數量付費、按特定行動數目付費、按銷量付費。

 

按點擊量付費：每當有人點擊聯盟夥伴所提供的連結時，該聯盟夥伴就能獲得佣金。這種計算方法通常由旨在建立品牌知名度的大型企業使用。

 

按潛在客戶數量付費：每當有客戶前來申請或參與某些東西，例如計劃、賬戶等時，聯盟夥伴就能獲得報酬。由於企業能藉此進行抽獎、派發贈品、產生潛在客戶等活動，這種計算方式很受企業歡迎。 

 

按安裝數量付費：每當有人通過該聯盟夥伴的網站進行安裝時，該聯盟夥伴便可獲得報酬。其目的是為了推動應用程式的下載數量和軟件的安裝數量。 

 

按特定行動付費：特定行動可以包括訂閱電子報章、申請聯絡、提交表單等，聯盟夥伴會根據成功吸引的行動數量獲得佣金。這種計算方式十分廣泛，許多計劃都使用此模式收費。 

 

按銷量付費：每當產生銷量時，聯盟夥伴就能收取報酬。對電子商務而言，這是最常見的計算方式。

聯盟行銷的總類

聯盟行銷分爲三種主要類型。透過好好理解這些類型，可以知道聯盟夥伴是純粹爲了炒作而營銷產品，或是真的關心/使用產品而作營銷。這三大類型包括獨立聯盟行銷、相關聯盟行銷及參與聯盟行銷。 

 

獨立聯盟行銷： 指聯盟夥伴並非該產品領域的權威，與營銷人員和客戶之間也沒有聯繫，通常透過進行帶有聯盟連結的推廣活動，按點擊量賺取收益，例如通過Google AdWords或Facebook廣告等添加聯盟連結。 

 

相關聯盟行銷： 指聯盟夥伴本身雖沒有使用該產品或服務，卻與產品領域相關，擁有一定的受眾（例如透過YouTube、TikTok等）和影響力，使他們成為產品推薦的可信來源。相關聯盟行銷可以通過網誌、視頻、社交媒體等方式添加聯盟連結。 

 

參與聯盟行銷： 指聯盟夥伴推薦自身使用並真實信任的產品或服務，利用影響力推廣其追蹤者可能實際需要的產品或服務，而非單純通過橫幅廣告的點擊率收費。要建立這種可信度雖然需要一段時間，但對於持續發展業務而言是非常重要的。聯盟夥伴需持續提供內容，當中可通過社交媒體或視頻形式呈現，其中以展示產品和使用產品的内容最受歡迎。

聯盟行銷的優缺點

聯盟行銷是指與知名企業建立合作夥伴關係，共享消費者網絡，提高品牌知名度。當然，這種廣告模式也有其優缺點。

 

優點： 幾乎任何人都可以加入、可以同時間擁有多個聯盟夥伴、小投資、有助於推廣品牌知名度等，這些優點可以吸引常客和影響者（influencer）參與。在計劃中有多個聯盟夥伴的情況下，品牌可以多種方式擴大客戶覆蓋範圍和提高參與度。 

 

缺點：結果不一致、品牌風險、潛在欺詐風險、需要時間建立信任和關係等。聯盟夥伴之間的激烈競爭可能會淹沒品牌，倘若在擁有多個聯盟夥伴的情況下，彼此的營銷内容不一致，可能會使整個品牌形象受損。對客戶而言最重要的是要建立信任，如此才會衍生品牌的忠誠客戶，吸引和獲得新客戶亦是如此。

 

想要好好透過聯盟行銷為您的品牌帶來收益，最好的方法是選用合適的聯盟夥伴。品牌和聯盟夥伴之間的關係如何，對受眾而言影響很大。

 

總結

聯盟行銷是推動業務的一種非常好的方式，可以通過廣告建立品牌知名度，帶動業績增長，擁有建立穩固基礎的潛力。與使用產品的聯盟夥伴建立合作關係，並向他們的追蹤者分享，是一個很好的機會。由於企業和品牌需要建立可信度並與客戶維持信任，使用聯盟夥伴可以是其中一種方法。

 

聯絡我們
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