FOOD & BEVERAGE – Voltage X https://voltage-x.com/zh – 香港全方位公關營銷公司 Wed, 27 Mar 2024 07:48:34 +0000 zh-HK hourly 1 https://wordpress.org/?v=6.8.1 https://voltage-x.com/wp-content/uploads/2022/11/cropped-aq4pq-3kihy-1.png FOOD & BEVERAGE – Voltage X https://voltage-x.com/zh 32 32 eggslut https://voltage-x.com/zh/case-study/eggslut-2/?utm_source=rss&utm_medium=rss&utm_campaign=eggslut-2 Wed, 27 Mar 2024 03:45:37 +0000 https://voltage-x.com/?post_type=portfolio-item&p=14048

eggslut

目標

繼日、韓等地,美國著名三文治店 eggslut 於 2023 年 6 月落戶香港,eggslut 邀請 Voltage X 主理與開業相關的公關活動。

 

策略

To generate public interest towards eggslut, Voltage X invited media outlets to visit eggslut’s stores, uncovering their cooking process.

We also planned and carried out the opening ceremony by inviting various media, providing on-site backup and writing both Chinese and English press releases, securing media coverage and public attention for the event.

 

 

成果

透過開幕典禮,Eggslut 共接觸超過 2,500 名客戶,獲得超過 130 篇次傳媒報導。因應本次成功,Eeggslut 其後亦邀請 Voltage X 負責與品牌 Moët & Chandon 聯乘的聖誕公關活動。

 

 

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金巴利 https://voltage-x.com/zh/case-study/campari/?utm_source=rss&utm_medium=rss&utm_campaign=campari Wed, 27 Mar 2024 02:26:23 +0000 https://voltage-x.com/?post_type=portfolio-item&p=13984

金巴利

 

目標

意大利標誌性開胃酒金巴利(Campari)於 2023 年 9 月再度舉辦全球慈善活動 Negroni Week,藉一系列酒吧、餐廳及零售商合作活動,為慈善組織 Slow Food 募款。自 2013 年首次舉行,Negroni Week 已在全球 80 個地區,聯同數以千計的合作伙伴籌得超過 4 百萬美元。Negroni Week 內亦會舉行一系列活動和比賽,推廣雞尾酒文化,提升大眾對調酒技藝的鑑賞能力。Voltage X 受金巴利委託,負責香港區 Negroni Week 的公關宣傳;既要吸引大眾參與,亦確保是次調酒界盛事獲得媒體關注和報導。

 

策略

To drive popularity for the event, Voltage X initiated several media visits to local bars and restaurants, learning about local mixologists’ recipes for Negroni, as well as the history and knowledge of mixology. Catering to the local demographics, our PR team localised global press releases for the local press. We also coordinated with guests and the media at the opening and provided on-site support at happenings.

 

 

成果 

因應 Voltage X 團隊的努力,是次活動共獲得 40 間出版機構超過 60 篇報導,成績理想。

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1111 ONES Restaurant & Lounge   https://voltage-x.com/zh/case-study/1111-ones/?utm_source=rss&utm_medium=rss&utm_campaign=1111-ones Thu, 05 Oct 2023 08:03:03 +0000 https://voltage-x.com/?post_type=portfolio-item&p=13731

1111 ONES Restaurant & Lounge

1111 ONES Restaurant & Lounge is an international cuisine eatery in Central’s On Lan Street. It offers a delightful menu inspired by French and Italian cooking, blending traditional and innovative techniques for a unique dining experience. The restaurant’s name, 1111, is derived from the angel number that signifies new beginnings, spiritual awakening, and the manifestation of desires. Led by Chef Chris Chan, a seasoned culinary expert, the restaurant presents a fusion of traditional and creative international dishes, reflecting his passion and extensive experience in the food industry.

Voltage X orchestrated the launch of 1111 ONES Restaurant & Lounge, implementing an effective blend of influencer marketing and PR strategies. Through our extensive network of lifestyle and F&B media outlets, as well as collaborations with influential Key Opinion Leaders (KOLs) on Instagram and Xiaohongshu, we successfully positioned 1111 ONES Restaurant & Lounge as the premier dining spot in Hong Kong. Our comprehensive campaign generated significant buzz, garnering attention both online and offline during the entire promotional period.

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Barefoot   https://voltage-x.com/zh/case-study/barefoot/?utm_source=rss&utm_medium=rss&utm_campaign=barefoot Mon, 18 Sep 2023 07:22:47 +0000 https://voltage-x.com/?post_type=portfolio-item&p=13598

Barefoot

Barefoot, a US wine brand known for its famed “footprint” logo and colorful label design, is the world’s number one selling wine brand, guaranteeing the strength of the brand and the quality of the products. The brand strives to create wines of outstanding quality at affordable prices to satisfy consumers’ different preferences and make them easy to drink on all occasions.

Barefoot, as a partner of California Wine Month 2023, participated in the flagship event of Sips of Summer – “Music in the Vineyard” on July 8 to experience the wonderful combination of wine tasting and live music. At the same time, Barefoot can also be seen at tram stops around Hong Kong Island, promoting the brand and attracting more people to taste Barefoot’s California wines.

Voltage X designed a customized PR campaign for the promotion of Barefoot and the summer party essential, the Moscato Sangria cocktail recipe. In addition to crafting press releases and pitching to the media, Voltage X invited influential KOLs to create their own Moscato Sangria. Media coverages were gained in the project period with a total PR value of over $1 million. Coverage could be found on lifestyle media publications such as ELLE, Mingpao Weekly and HK01.

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Sixes Hotpot   https://voltage-x.com/zh/case-study/sixes-hotpot/?utm_source=rss&utm_medium=rss&utm_campaign=sixes-hotpot Tue, 22 Aug 2023 03:38:01 +0000 https://voltage-x.com/?post_type=portfolio-item&p=13402

Sixes Hotpot

Sixes Hotpot specializes in a variety of Chinese and Hong Kong-style hot pot bases with over 70 carefully selected ingredients, creating a private hot pot experience for diners! The restaurant’s name derives from the Cantonese homonym of “淥” and carries auspicious connotations of family harmony and happiness in Chinese culture. With one of the owners hailing from Henan Province and having resided in Hong Kong for over a decade, the restaurant embodies the warm hospitality and culinary traditions of both regions. Embracing the popular sidewalk dining culture, the restaurant aims to provide patrons with a cozy and harmonious atmosphere to savor their meals.

Sixes Hotpot offered a limited time summer discount for the month of August 2023. Customers spent HK$500 or more per person on Sundays and Tuesdays to Thursdays in August to receive discounts according to the prevailing temperature.

Voltage X assisted on formulating the marketing campaign that aims to create a new PR angle for promoting Sixes Hotpot. Besides, a bespoke PR campaign for Sixes Hotpot is also curated in order to create public awareness of the summer offer of Sixes Hotpot. 

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Well-Lo Shunde Cuisine   https://voltage-x.com/zh/case-study/well-lo-shunde-cuisine/?utm_source=rss&utm_medium=rss&utm_campaign=well-lo-shunde-cuisine Mon, 24 Jul 2023 09:17:58 +0000 https://voltage-x.com/?post_type=portfolio-item&p=12925

圍爐順德菜

圍爐順德菜 提供寬敞舒適環境,讓顧客飽覽維多利亞公園及維港廣闊海景。圍爐順德菜由盧偉權師傅及團隊主理,以「食在廣州 ‧ 廚出鳳城 ‧ 五味之髓 ‧ 集於圍爐」為宗旨,希望帶給客人最窩心的家鄉味道。為慶祝其銅鑼灣新址重新開幕一週年,以及為答謝各方賓客及街坊街里的支持,特別推出優惠,贈送「圍爐」多款經典招牌名菜,同時亦為「圍爐」團隊過去一年所獲得的成果,作為一份回饋,承諾繼續為客人帶來窩心的味道。

Voltage X 為圍爐順德菜策劃公關推廣,以提高公眾對圍爐順德菜一週年慶祝活動的關注度。媒體廣泛報導帶來港幣 400 萬的公關價值。

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CulinArt 1862   https://voltage-x.com/zh/case-study/towngas-culinart-1862/?utm_source=rss&utm_medium=rss&utm_campaign=towngas-culinart-1862 Thu, 15 Jun 2023 07:46:58 +0000 https://voltage-x.com/?post_type=portfolio-item&p=12730

CulinArt 1862

CulinArt 1862 是煤氣公司與名廚Stanley Wong合作開設,集精緻和休閑概念於一身的現代餐廳。CulinArt 1862 位於煤氣公司銅鑼灣旗艦店,以Stanley的廚藝之路及國際視野為靈感,匠心設計精緻如藝術品的多國美食佳餚。

Voltage X 的社交媒體策略務求為 CulinArt 1862 提高線上曝光率,以增加餐廳線上預訂。CulinArt 1862 與米芝蓮一星餐廳 Arcane 合作推出創意美饌餐單。我們專業的 影片製作 完美捕捉 CulinArt 1862 廚藝總監 Stanley Wong 和 Arcane 名廚創始人 Shane Osborn 帶來的精緻饗宴。 

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VIVERE   https://voltage-x.com/zh/case-study/vivere/?utm_source=rss&utm_medium=rss&utm_campaign=vivere Tue, 30 May 2023 05:04:26 +0000 https://voltage-x.com/?post_type=portfolio-item&p=12656

Vivere

Vivere在意大利文當中的意思解作「活著」。於2023年,意大利餐廳 Vivere 以「享受生活」為主題的餐飲理念,希望人們活在當下,及時行樂。餐廳位於銅鑼灣高級餐飲一站式銀座商廈Sugar+十一樓,俯瞰維多利亞港與維多利亞公園。在這裏你將會置身皇室般奢華體驗,品嘗觸動味蕾的頂級意大利料理。

Voltage X 策劃 全面的公關服務,包括新聞稿撰寫和媒體採訪邀請,以幫助我們的客戶建立品牌知名度,提高線上和線下曝光率。媒體報導總價值超過5.8百萬港元,包括文匯報、U Magazine和Cosmart等生活休閒媒體的餐廳創辦人專訪。

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Johnnie Walker   https://voltage-x.com/zh/case-study/johnnie-walker/?utm_source=rss&utm_medium=rss&utm_campaign=johnnie-walker Thu, 01 Sep 2022 00:06:56 +0000 http://tintests.com/?post_type=portfolio-item&p=9431

Johnnie Walker

Johnnie Walker 是歷史最悠久、國際知名度最高的威士忌品牌之一;希望透過是次宣傳推廣的創意、互動內容及活動,再次強化在香港市場的網上影響力。

 

策劃方案

Voltage X 策劃網紅行銷活動(influencer campaign),其中包括於年度調酒師比賽「World Class」活動期間,舉辦的為期 3 天的「吧跑bar-hopping」活動。多位lifestyle KOL受邀與Johnnie Walker的合作餐飲夥伴互動,加速擴大Johnnie Walker在香港的追蹤粉絲群。為了讓這國際品牌更貼近本地目標受眾,Voltage X為品牌撰寫貼文引發Facebook及Instagram粉絲互動並轉發。

 

主要成果

透過適應 Instagram 最新的Stories互動功能,我們成功地引起了觀眾對品牌傳承和趣事的興趣。Johnnie Walker香港的Instagram追蹤者增加了超過35%,Facebook帖文觸及了6位數的目標受眾。我們還研究了Johnnie Walker的目標受眾和購買行為,這對未來的數字策略發展具啓發性意義。

 

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Kin Food Halls   https://voltage-x.com/zh/case-study/kin-food-halls/?utm_source=rss&utm_medium=rss&utm_campaign=kin-food-halls Sun, 01 May 2022 00:06:10 +0000 http://tintests.com/?post_type=portfolio-item&p=8237

Kin Food Halls

KIN由 Maximal Concepts企業家 Matt Reid、Jonathan Yeoh 和 Malcolm Wood於2019 年創立,是首個「睇片選購」的餐飲應用程式,旨在將人工智能和自動化結合起來,透過食物促進人與人之間的聯繫。

 

 

策劃方案

KIN銳意提升品牌知名度及形象,在 2022年於太古坊德宏大廈開設他們首個品牌美食集中地KIN Food Halls。Voltage X專業影片製作團隊為 KIN網站 及社交媒體度身訂造短片,展示其品牌概念與實踐。Voltage X 融合線上線下公關活動(PR event)和數碼營銷活動(online marketing campaign),包括安排KOL試食體驗及媒體訪問等等,為KIN Food Halls造勢及增加人流。

 

主要成果

Voltage X為KIN網站及YouTube頻道製作故事式短片。KIN Food Halls以可持續發展為概念,務求從經濟效益、社會和環境方面挑戰傳統餐飲速遞的基礎,漸漸建立一種全新餐飲生態體系。Voltage X團隊用影像說故事,向目標群眾娓娓道出KIN Food Halls十多間餐廳如何實踐理念。

 

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