Design – Voltage X https://voltage-x.com/en – 香港全方位公關營銷公司 Wed, 20 Sep 2023 10:27:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://voltage-x.com/wp-content/uploads/2022/11/cropped-aq4pq-3kihy-1.png Design – Voltage X https://voltage-x.com/en 32 32 Introduction to Graphic Design: Choose Your Right Composition and Layout 　 https://voltage-x.com/en/graphic-design-101/?utm_source=rss&utm_medium=rss&utm_campaign=graphic-design-101 Wed, 26 Jul 2023 02:00:00 +0000 https://voltage-x.com/?p=13117

 

As an integrated marketing agency, we understand the importance of graphics especially in social media and advertising. As experts in Facebook and Instagram management, we know that well-designed graphics can make your posts stand out and attract more attention. In this article, we will discuss four design strategies for composition and layout of graphics that can help you create more attractive and effective posts.

This is how viewers scan under the Rule of Thirds

Rule of Thirds

The Rule of Thirds is a composition technique that involves dividing an image into thirds both vertically and horizontally. This creates a grid of nine equal sections, and the points where the lines intersect are the key focal points of the image. By placing the most important elements of the image at these points, you can create a more balanced and visually appealing composition. The Rule of Thirds works best for images that have a clear subject, such as a person or object, and that need to convey a specific message or emotion.

Hierarchy

Hierarchy is a design principle that involves organizing elements of an image based on their importance. By using size, color, contrast, and other visual cues, you can create a clear visual hierarchy that guides the viewer’s attention through the image. This technique is especially useful for images that have multiple elements, such as infographics or product photos. By prioritizing the most important information and making it stand out, you can ensure that your message is clear and easy to understand.

Symmetry

Symmetry is a composition technique that involves creating a mirror image of an object or scene. This can create a sense of balance and harmony in the image, and can be especially effective for images that have a central subject, such as a building or a landscape. However, symmetry can also be used in more creative ways, such as by creating patterns or repeating shapes throughout the image.

Asymmetry

Asymmetry is the opposite of symmetry, and involves creating a sense of imbalance or tension in the image. This can be achieved through the use of odd numbers, diagonal lines, and other non-symmetrical elements. Asymmetry can be especially effective for images that need to convey a sense of energy or movement, such as sports or action photos.

Case Study: SFi Asian Family Impact Summit

In May 2023 Sustainable Finance Initiative hosted its inaugural Asian Family Impact Summit with the goal to convene Asia’s leading family offices and modern wealth owners in the impact space, to explore ways to accelerate the impact investing movement.

 

Voltage X took part in the event branding. The proposed design embraces the modern & traditional Asian wisdom of wealth management through a modernised symbol of a copper coin (銅錢). It also symbolizes Asian hand-in-hand (人) to bring impact together.

Final Thought

The composition and layout of graphics play a crucial role in the success of your social media and advertising campaigns. By using these four design strategies – Rule of Thirds, Hierarchy, Symmetry, and Asymmetry – you can create more attractive, effective, and engaging graphics that stand out from the competition. Look for an agency to help you create the perfect graphics for your next campaign? Contact us today to explore.

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]]> Social Media Image Sizes 2023: Instagram, Facebook, YouTube & LinkedIn 　 https://voltage-x.com/en/social-media-image-sizes/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-image-sizes Wed, 07 Jun 2023 01:00:00 +0000 https://voltage-x.com/?p=12632

In today’s digital age, social media platforms such as Facebook, Instagram, YouTube, and LinkedIn are widely used by brands to promote their businesses. One of the key elements of any successful social media strategy is the use of high-quality images. However, each social media platform has its own set of image size requirements, which can be confusing. In this article, we will discuss the different image sizes for social media and provide tips to make your images stand out.

1. Instagram 

  • Profile image: 320 x 320 pixels
  • Post image (Square): 1080 x 1080 pixels
  • Post image (other sizes): 1080 x 566~1350 pixels (details)
  • Stories: 1080 x 1920 pixels
  • Reels: 1080 x 1920 pixels, minimum frame rate of 30 FPS (frames per second), will be cropped to 1:1 image in profile feed, while 4:5 image in home feed

Instagram is all about visuals, so it’s important to use high-quality images that are visually appealing. Instagram posts support landscape, portrait, and square images, allowing flexibility to choose the best visual for your content.

Overall, Instagram supported images with 1080 pixels wide, with the photo’s aspect ratio standing between 1.91:1 and 4:5. It is important to follow the recommendation if you want your images to stay at their original resolution, and not be cropped out strangely. Besides the image quality, do not miss out on using relevant hashtags and strong captions to increase engagement!

2. Facebook 

  • Cover image: 851 x 315 pixels
  • Profile image: 320 x 320 pixels
  • Post Image: 1080 x 1080 pixels
  • Stories: 1080 x 1920 pixels
  • Stories: 1080 x 1920 pixels (leave 14% / 250 pixels of the top and bottom free from text and logos to avoid content being blocked by profile photo or buttons)

This size works well for both desktop and mobile devices. It’s important to keep in mind that Facebook compresses images, and that Facebook updates its image dimensions constantly. So, make sure to use images with the highest quality as possible in a JPG or PNG file.

3. YouTube 

  • Cover image: 2560 x 1440; safe area for text & logos: 1235 x 338
  • Profile image: 800 x 800 pixels
  • Video: minimum resolution of 1920×1080 with a 16:9 aspect ratio
  • Short: 1080 x 1920 pixels , 15-60 seconds

YouTube channel can be a powerful way for a brand to build awareness and connect with a large audience. With 6.73 million users in Hong Kong in early 2023, YouTube offers a massive platform for showcasing products, services, and values. Creating engaging video content can help build a loyal following and improve search engine optimization.

4. LinkedIn 

  • Cover image: 1128 x 191 pixels
  • Profile image: 400 x 400 pixels
  • Post image: 1200 x 627 pixels

LinkedIn is a professional networking platform, so it’s important to use high-quality images that are relevant to your brand and message. Use images that showcase your brand and business, and make sure to include your company logo. Additionally, use LinkedIn’s built-in image editing tools to enhance your images.

Final Thought

Using high-quality images that are relevant to your brand and message is an essential part of any successful social media strategy. If you are now planning on building brand presence through social media, check out another blog on what you should do instead of cross-posting the same content, and have a chat with us for a bespoke social media marketing strategy.

Related article:

Do This Instead of Cross-Posting Your Facebook and Instagram Content　
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