social media – Voltage X https://voltage-x.com/en – 香港全方位公關營銷公司 Tue, 28 Nov 2023 05:03:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://voltage-x.com/wp-content/uploads/2022/11/cropped-aq4pq-3kihy-1.png social media – Voltage X https://voltage-x.com/en 32 32 The Power of User Generated Content (UGC) in Content Marketing 　 https://voltage-x.com/en/the-power-of-ugc-in-content-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=the-power-of-ugc-in-content-marketing Tue, 28 Nov 2023 04:59:01 +0000 https://voltage-x.com/?p=13784

Ever thought your customers’ selfies could bring valuable (and effortless) advertising opportunities? Images, videos, text, and even podcasts created and shared by customers across different public platforms can all be forms of user-generated content (UGC). Given its organic nature, UGC often surpasses the social engagement levels generated by official brand representatives.

Why is UGC getting popular?

In the age of artificial intelligence, authentic content that features experiences of real people is particularly captivating. Thanks to the prevalence of social media, most users have become habitual voluntary content creators. The extensive usage of reels and hashtags has also significantly simplified the creation of UGC, making the content easily accessible. More importantly, UGC helps nurture a virtual community that gives users a sense of belonging, especially among Gen Z. According to a recent research by InMobi, 61% of Gen Z prefer UGC over other content formats*. 

The Many Benefits of UGC 

Simply said, UGC is a digitalised version of word-of-mouth marketing. Similar to traditional word of mouth, UGC is a powerful form of marketing with the potential to bring maximal effect at virtually zero cost.

 

1. Authenticity & Relatability

Since UGC is generated by real-life users, it establishes a sense of trust and credibility among prospective customers. As the creators are genuine customers of your products, they are more capable of resonating with fellow customers and putting your products in an everyday context. 

 

2. Organic Engagement 

Since UGC creators are not obligated to endorse the brand, their presentation is often less in-your-face than conventional advertising, evoking  interest more spontaneously. Some UGC creators may have substantial social media followings, which enable you to reach a broader spectrum of audiences.

 

3. Endless Possibilities

Your marketing team is no doubt talented but admittedly they can’t beat thousands of netizens active around the world and around the clock. You are likely to discover innovative ways to present your brand and products. 

Key Points to Note When Using UGC

While the use of UGC is practically free, there are things to keep in mind when utilising it. 

 

1. Quality Control

Due to UGC’s spontaneous nature, the presentation and quality can vary drastically. It may not be consistent with your brand values or match your current campaigns, bringing unpredictability to the picture.  

 

2. Time Cost 

While you can save time producing the content, it takes time to locate the suitable UGC for your products. It may also be time-consuming to  obtain permission from users. 

 

3. The Right Campaign

To regulate the vast realm of UGC, it is more effective to initiate a campaign with fitting hashtags to invite target campaign-specific content.

Final Thought

UGC speaks for itself as a precious piece of customer loyalty. Despite the time and effort required to collect and monitor the relevant UGC materials, it is more than worth it to harness their marketing potential. 

 

Voltage X has been assisting clients to source and manage UGC on social media. Iconic boutique hotel The Fleming, for instance, utilises photos from guests, complemented by our insightful copywriting, for its entire Instagram account. Let us know about your marketing objectives and we can develop campaigns by leveraging UGC in innovative,  impactful ways.

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]]> Seize on the Emerging Recruitment Marketing Trend 　 https://voltage-x.com/en/recruitment-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=recruitment-marketing Wed, 04 Oct 2023 04:15:46 +0000 https://voltage-x.com/?p=13742

Rewind the clock to the time when you were still a fresh graduate. Would you be drawn to a serious recruitment ad with an overwhelming job description? Or would an ingenious recruitment campaign that reflects the company’s character win your heart?

 

Employees are one of a company’s greatest assets. This holds even greater truth amid the latest ‘competition for talents’ phenomenon. With a growing preference for working as slashers or digital nomads, the struggle to recruit and retain top candidates has become even more intense among corporations.

 

Now is the best time to rethink your recruitment approach, and recruitment marketing is something worth giving a serious thought.

What is Recruitment Marketing?

Recruitment marketing involves adopting marketing strategies to promote your company as a desirable employer. Similar to product marketing, the tactics can be as diverse as your creativity goes, from social media advertising to offline guerrilla marketing – just that the ‘product’ you are selling is your own company.

 

While recruitment marketing is still a new concept in Hong Kong, it has been prevalent for years around the world. OgilvyOne launched ‘The World’s Greatest Salesperson’ campaign in 2010 and invited applicants to sell them a brick. In 2007, Volkswagen hid their recruitment message physically under cars to be repaired targeting skilled mechanics.

 

Earlier this month, a major bank in Hong Kong initiated an online and offline 24-hour campaign to recruit frontline staff. By answering five simple questions on an Instagram story, applicants could gain a chance to get shortlisted. The unconventional recruitment approach not only appeals to potential candidates but also helps build the bank’s image as an open-minded employer.

Tips to Initiate Your Recruitment Marketing

There is no hard and fast rule to recruitment marketing but a few essential elements can get you started.

 

1. Think like your target candidates:

Bear in mind your recruitment is not speaking to just anyone, but your target audience, i.e. top candidates. Bright applicants would not settle for less. With more options than an average candidate, they tend to be pickier. Yet, try not to please by saying something high-flown. More often than not, telling candidates what your company truly is would be the best tactic. In fact, emphasising that your company adheres to stringent standards is a selling point, for top candidates are looking for top employers too. 

 

2. Connect emotionally:

You are not offering a job, but a career prospect. Present the company benefits with reasons addressing candidates’ personal needs. Show them you genuinely care. Many corporations sponsor employee’s further education but your rationale behind it could be different (i.e. more meaningful). Trust us, your package will sound even more attractive.

 

3. Dare to be creative:

Based on the qualities of your ideal candidates, think out of the box and develop tailored approaches to reach out directly to your target candidates. Offline recruitment campaigns, for instance, may give that extra human touch to exemplify your company image. As recruitment marketing is still new in Hong Kong, you have a lot of space to be original.

Final Thought

Recruitment marketing is basically a way to show the world who and what your company is. In other words, you are consolidating your brand identity while looking for prospective colleagues. Be one of the very first companies to impress job-seekers in your industry with an outstanding recruitment campaign and talented applicants will naturally come forward.

 

Voltage X is keen to create bespoke recruitment marketing campaigns with you. Our integrated strategies encompass online, offline and online-merge-offline (OMO) approaches to engage with your target candidates. Let’s explore the possibilities of recruitment marketing together.

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]]> Programmatic in Digital Advertising 　 https://voltage-x.com/en/programmatic-in-digital-advertising/?utm_source=rss&utm_medium=rss&utm_campaign=programmatic-in-digital-advertising Wed, 20 Sep 2023 02:00:00 +0000 https://voltage-x.com/?p=13404

By leveraging technology and data-driven insights, programmatic marketing enables advertisers to deliver highly targeted and personalized messages at scale. In this article, we’ll delve into the intricacies of programmatic marketing and explore how it’s revolutionizing the advertising landscape.

What is Programmatic Marketing?

At its core, programmatic marketing involves using automated technology to purchase and optimize digital ad placements in real-time. This method replaces traditional manual processes, eliminating the need for negotiation and manual insertion orders. Instead, it relies on algorithms and data to ensure that ads are shown to the right people, in the right context, at the right time.

Ad Exchange, demand-side platform (DSP) and supply-side platform (SSP)

Key Elements

1. Real-time Bidding (RTB):

Programmatic marketing’s core is RTB, enabling real-time bidding on ad inventory. When users visit a site, their data is analyzed, allowing advertisers to bid on relevant ad placements instantly. 

 

2. Data-Driven Insights:

Data shapes programmatic marketing. Advertisers use demographics, browsing, and purchase data to tailor ads to specific audience segments.

 

3. Ad Exchanges, demand-side platforms (DSPs) and supply-side platforms (SSPs):

Ad exchanges offer ad inventory, while DSPs help manage campaigns, refine targeting, and optimize bids, streamlining processes. SSPs enable publishers to manage and optimize their advertising inventory for programmatic buying.

 

4. AI and Machine Learning:

AI and machine learning optimize bidding, identify top-performing placements, and personalize ad content using user behavior data.

How does it work?

Programmatic marketing utilizes automated technology and algorithms to streamline the buying and selling of ad inventory in real-time auctions. Advertisers use Demand-side Platforms (DSPs) to specify their target audience, budget, and campaign goals. The DSPs then bid for ad impressions on ad exchanges, where publishers make their inventory available through Supply-side Platforms (SSPs). The highest bidder wins the auction and their ad is instantly displayed to the targeted user. This automated process allows for precise targeting, efficient campaign management, and effective optimization, resulting in more relevant and impactful advertising experiences.

Advantages of Programmatic Marketing

1. Precision Targeting: Programmatic marketing allows for hyper-targeted campaigns, ensuring your ads reach the right audience with minimal wastage.

2. Efficiency and Automation: By automating the buying process, programmatic marketing reduces manual efforts, saves time, and increases campaign efficiency.

3. Real-time Optimization: Ad placements and bids are adjusted in real-time based on performance data, ensuring optimal results throughout the campaign.

4. Data-Driven Decision Making: Access to real-time data empowers advertisers to make informed decisions, refine strategies, and maximize ROI.

 

5. Scale and Reach: Programmatic marketing enables advertisers to reach a broader audience across various websites and platforms, all managed from a centralized platform.

6. Personalization: With AI-driven insights, advertisers can personalize ad content to align with the preferences and behaviors of individual users.

Final Thought

Personalized programmatic marketing drives impactful campaigns by leveraging automation, data-driven insights, and precise targeting. Join us to create compelling marketing strategies that resonate with your audience and inspire action. Let’s make marketing that leaves a lasting impact.

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]]> 10 Free & Paid Tools for Competitor Monitoring and Analysis 　 https://voltage-x.com/en/tools-for-competitor-analysis/?utm_source=rss&utm_medium=rss&utm_campaign=tools-for-competitor-analysis Wed, 09 Aug 2023 02:00:00 +0000 https://voltage-x.com/?p=13271

Keeping a close eye on your competition is not only recommended, it’s crucial in today’s fast-paced digital landscape. Understanding your competitors’ strategies, tactics, and performance can help you find gaps in your own approach, identify opportunities, and make strategic decisions. Here are some of the best tools, both free and paid, that you can use to effectively monitor and analyze your competitors.

FREE TOOLS

1. Google Alerts: A simple yet powerful tool, Google Alerts lets you track specific keywords related to your competitors, industry trends, and your brand. Receive email updates whenever new content is published online, giving you real-time insights.

2. SocialBlade‘s Free Tool: If social media is a big part of your strategy, SocialBlade is a must-have. This tool provides detailed metrics on social media platforms like YouTube, Twitch, Instagram, and Twitter, helping you understand your competitors’ social presence and performance.

3. Feedly: Stay updated with industry news, competitor content, and trends using Feedly. This free tool helps you curate a customized content feed, so you can keep track of your competitors’ latest moves.

Paid Tools:

4. SEMrush: For a comprehensive competitive analysis, SEMrush is a go-to tool. It offers in-depth keyword research, backlink analysis, and advertising insights, helping you dissect your competitors’ strategies and identify opportunities.

5. Ahrefs: Specializing in backlink analysis, Ahrefs helps you uncover your competitors’ link-building tactics and discover potential link-building prospects for your own website.

6. Brandwatch: Monitor your competitors’ mentions across social media, news, forums, and blogs with Brandwatch. This tool provides sentiment analysis and helps you identify emerging trends in your industry.

7. SimilarWeb: it provides insights into your competitors’ website traffic, including sources, demographics, and engagement metrics like bounce rate and session duration. This can help you understand where they’re succeeding and where you might have an advantage.

8. data.ai: formerly App Annie, it provides insights to help mobile app developers and publishers optimize their apps, marketing and monetization strategies. The platform offers data on app performance, audience insights, competitive benchmarking, store statistics and trends.

BONUS: free resources provided by Meta & Google

9. Have you ever wonder how your competitors define their target audience? Whenever your see competitors’ ad on Facebook/Instagram/Google Display Network, remember to click the “three dots menu” button next to the ad to check “Why am I seeing this ad” (Facebook and Instagram ads) or “Why you’re seeing this ad” (Google ads). 

10. Check out also Meta’s Ad Library and Google Ads Transparency Center to identify active ads run by your competitors.

Final Thought

In today’s fast-paced business world, having a strategic advantage is vital. Incorporating a mix of free and paid tools for competitor monitoring and analysis can give you the insights needed to make informed decisions, refine your strategies, and ultimately outshine your rivals. Remember, the key is not just to gather data, but to extract actionable insights that drive your business forward. Embrace these tools, stay curious, and watch your competitive edge soar.

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]]> Threads: What Marketers Should Know About Meta’s Twitter Rival 　 https://voltage-x.com/en/threads-instagram-meta-twitter/?utm_source=rss&utm_medium=rss&utm_campaign=threads-instagram-meta-twitter Fri, 07 Jul 2023 03:45:54 +0000 https://voltage-x.com/?p=12976

Threads, built by the Instagram team, has garnered ten million users within its first seven hours of release, and 30 million sign-ups in less than 24 hours. Whether you frequently post content or just occasionally share update, just like Twitter, Threads provides a distinct space for sharing live updates and engaging in public discussions.

 

Fear-of-missing-out marketers may start thinking about what to do on Threads, with a question in mind: could Meta’s Twitter potentially pose a significant challenge to other social media platforms?

Let’s Get StarteD

Join the party just simply by loggining to Threads using your Instagram account. Your Instagram username, verification status, and other profile information will be imported into Threads, though you have the flexibility to customize your Threads profile as desired. When you first use the App, you will have the option to automatically follow all of the same accounts you currently follow on Instagram or selectively choose some of them. Easy, right? But just a reminder that currently (as of 7 July 2023) you would need an Instagram account to create Threads account (using the same @ handle); plus, if you wish to delete your Threads profile, you may also have to delete the linked Instagram account in the process. 

What you can Do on Threads

Marketers may now puzzle what brands can do on this new platform. But make sure you know the rules of game:

  • Maximum 500 characters per post 
  • Up to 10 photos/videos per post, maximum 5 minutes in length for each video
  • You can mix videos and photos in one post, which will be presented in carousel format
  • Vertical video will not be cropped, i.e. can be presented in 9:16 format
  • Use the share button to share the Threads post as an Instagram story with a Threads background
  • You can hide specific replies using “Hidden words” function, and control who can @mention you in privacy setting
  • No direct messaging, no hashtags, no save function, no list function… at this moment
  • No web version yet but it’s on the way coming
  • Last but not the least, users shall follow Meta’s terms of use and data privacy policies

Meta mentioned that future versions of Threads will work with the fediverse, “Threads interoperable with other apps that also support the ActivityPub protocol, such as Mastodon and WordPress – allowing new types of connections that are simply not possible on most social apps today.” Marketers shall keep an eye on the future development. 

Threads v.s. Twitter

Netizens welcome Twitter’s rival “Threads” with loads of classic memes. While Instagram users rushed to Threads to explore what can be done there, the excitement around Threads was so significant that it caused the term to trend on Twitter, generating over 1 million tweets related to the topic. Several technology enthusiasts have dubbed Threads as the “Twitter killer.”  


At present, Threads does not feature any advertisements. However, according to Zuckerberg, the platform will begin monetizing once it has established stability and has a clear path towards reaching one billion users. Meta may need to make sure Threads can keep the users stay active on the platform, and maintain/improve the user experience after advertising model is implimented.

Final Thought

It may be still too early to conclude if Threads can become a threat to Twitter. Yet Threads gives Instagram users a new platform that facilitates the coming together of communities to discuss a wide range of topics, from current affairs to upcoming trends. Marketers can make good use of this new platform to engage with followers with texts, memes and more. 

 

Voltage X is also on Threads now! We are @12942794, are we late to the party? Follow us on Threads! 

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]]> Social Media Image Sizes 2023: Instagram, Facebook, YouTube & LinkedIn 　 https://voltage-x.com/en/social-media-image-sizes/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-image-sizes Wed, 07 Jun 2023 01:00:00 +0000 https://voltage-x.com/?p=12632

In today’s digital age, social media platforms such as Facebook, Instagram, YouTube, and LinkedIn are widely used by brands to promote their businesses. One of the key elements of any successful social media strategy is the use of high-quality images. However, each social media platform has its own set of image size requirements, which can be confusing. In this article, we will discuss the different image sizes for social media and provide tips to make your images stand out.

1. Instagram 

  • Profile image: 320 x 320 pixels
  • Post image (Square): 1080 x 1080 pixels
  • Post image (other sizes): 1080 x 566~1350 pixels (details)
  • Stories: 1080 x 1920 pixels
  • Reels: 1080 x 1920 pixels, minimum frame rate of 30 FPS (frames per second), will be cropped to 1:1 image in profile feed, while 4:5 image in home feed

Instagram is all about visuals, so it’s important to use high-quality images that are visually appealing. Instagram posts support landscape, portrait, and square images, allowing flexibility to choose the best visual for your content.

Overall, Instagram supported images with 1080 pixels wide, with the photo’s aspect ratio standing between 1.91:1 and 4:5. It is important to follow the recommendation if you want your images to stay at their original resolution, and not be cropped out strangely. Besides the image quality, do not miss out on using relevant hashtags and strong captions to increase engagement!

2. Facebook 

  • Cover image: 851 x 315 pixels
  • Profile image: 320 x 320 pixels
  • Post Image: 1080 x 1080 pixels
  • Stories: 1080 x 1920 pixels
  • Stories: 1080 x 1920 pixels (leave 14% / 250 pixels of the top and bottom free from text and logos to avoid content being blocked by profile photo or buttons)

This size works well for both desktop and mobile devices. It’s important to keep in mind that Facebook compresses images, and that Facebook updates its image dimensions constantly. So, make sure to use images with the highest quality as possible in a JPG or PNG file.

3. YouTube 

  • Cover image: 2560 x 1440; safe area for text & logos: 1235 x 338
  • Profile image: 800 x 800 pixels
  • Video: minimum resolution of 1920×1080 with a 16:9 aspect ratio
  • Short: 1080 x 1920 pixels , 15-60 seconds

YouTube channel can be a powerful way for a brand to build awareness and connect with a large audience. With 6.73 million users in Hong Kong in early 2023, YouTube offers a massive platform for showcasing products, services, and values. Creating engaging video content can help build a loyal following and improve search engine optimization.

4. LinkedIn 

  • Cover image: 1128 x 191 pixels
  • Profile image: 400 x 400 pixels
  • Post image: 1200 x 627 pixels

LinkedIn is a professional networking platform, so it’s important to use high-quality images that are relevant to your brand and message. Use images that showcase your brand and business, and make sure to include your company logo. Additionally, use LinkedIn’s built-in image editing tools to enhance your images.

Final Thought

Using high-quality images that are relevant to your brand and message is an essential part of any successful social media strategy. If you are now planning on building brand presence through social media, check out another blog on what you should do instead of cross-posting the same content, and have a chat with us for a bespoke social media marketing strategy.

Related article:

Do This Instead of Cross-Posting Your Facebook and Instagram Content　
Read more >>

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]]> How Xiaohongshu Can Help Your Brand Engage With The Chinese Market 　 https://voltage-x.com/en/how-xiaohongshu-can-help-your-brand-engage-with-the-chinese-market/?utm_source=rss&utm_medium=rss&utm_campaign=how-xiaohongshu-can-help-your-brand-engage-with-the-chinese-market Tue, 09 May 2023 11:07:23 +0000 https://voltage-x.com/?p=12489

So you’ve heard about Xiaohongshu (RED/Little Red Book), one of China’s most trusted cross-border social shopping and e-commerce hybrid platforms. But you are still hesitant as to whether it is worth investing in building your brand’s market presence on this site to increase sales?

Case Sharing:
Henderson Land — “The Symphony of Taste” Campaign

Henderson Land’s lifestyle hubs, H Queen’s, H Code, H Zentre, and 18 On Lan Street, collaborated with top-tier restaurants, including Michelin-starred fine dining restaurants, for their annual dining promotion “The Symphony of Taste.” The event showcased 28 renowned venues offering diverse international cuisines. Customers can purchase electronic dining vouchers for designated restaurants at a discounted price of 50%. To amplify the promotion, Voltage X, as part of the integrated digital marketing strategies, engaged KOLs to share their dining experiences and promote the offers on Xiaohongshu. 

Why Xiaohongshu

Henderson Land, 1111 ONES Restaurant & Lounge, and PIN Cookies, among our clients, have already leveraged Xiaohongshu campaigns to connect with the Chinese market. If you are a brand looking to expand your marketing channels and social media marketing strategies to the Chinese market, Xiaohongshu is a great place to maximize social media results as the platform allows brands to raise awareness, educate, and engage with current and potential customers. We have broken it down to 5 reasons and tips on why Xiaohongshu is worth it.

1. Trusted UGCs to Inform Purchases

The platform is established by a strong community of user-generated content (UGCs) that are curated by members and focuses heavily on users sharing their reviews and knowledge. Users on Xiaohongshu are usually searching for suggestions and advice on products or brands. Therefore, genuine reviews allow the platform to act as a reliable source for product or brand information, generating a great word of mouth advertising and online-community building marketing channel for brands.

 

2. Authentic Celebrity Endorsement

Authenticity is core to Xiaohongshu, and the same authenticity even applies to celebrity endorsements on the platform. Being one of the celebrity’s favorite social media platforms in China, the platform is used by well-known stars to share more personal, lifestyle, and light-hearted content and ‘recommendations’ with users, allowing consumers to have intimate bond with the star. Brands can leverage such endorsements to appeal to the local audiences.

3. Micro-influencer Marketing 

Since Xiaohongshu does not provide any display ads services, marketing promotions are built on the community’s interaction and the genuine reviews and influence of KOLs. This is why it’s a perfect platform to launch your influencer strategy. Smaller brands can tap into the growing network of influencers and host different social activations and KOL campaigns to drive brand or product awareness. The easiest way is to utilize the product seeding strategy and use XiaoHongShu’s official KOL cooperation platform to connect and reach out to KOLs who represent your brand and partner with them on a genuine review.

 

4. Geo-location Targeted Content

Xiaohongshu has a location feature that allows users to search for content that is within their city or even ‘nearby’ them. By making use of the location-targeted content, brands can create educational and promotional content that allows users close to the geo-location to discover their brand or even on-going campaigns. So say you’re in the hospitality industry, you can create a list of attractions near your hotel and benefit from the location function to help users discover your brand before or while traveling.

5. Promoted Post to Further Brand Reach

Just like other social platforms, Xiaohongshu has an algorithm that takes into account the post activity to transform it into a ranking on the platform. Then based on relevance to the user’s interest, these contents will then be promoted to the user’s home page. As a brand, when creating or instructing a KOL to publish a post, remember to provide some keywords to optimize your searches. If set up correctly, this provides an amazing opportunity for your brand to reach out to your targeted audiences.

Final Thought

The hype around Xiaohongshu is worth it as witnessed by its growth over the past years. The unique platform that is committed to User Generated Content (UGC) and community interaction can help brands boost their presence in the Chinese market. When fully operated, brands can engage and establish a strong relationship with their tech-savvy Chinese consumers and ultimately create brand loyalty through trust.

Want to know more or discover ways to engage your business with the Chinese market? Feel free to contact us to build your strategy!

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]]> How to Optimize the Effect of Influencer Marketing 　 https://voltage-x.com/en/optimize-the-effect-of-influencer-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=optimize-the-effect-of-influencer-marketing Tue, 28 Mar 2023 03:39:56 +0000 http://tintests.com/?p=11422

In today’s digital age, influencer marketing has become an essential part of any marketing strategy. With social media influencers, also known as KOLs (Key Opinion Leaders), gaining more and more traction every day, brands are beginning to understand the power of leveraging their reach to promote products and services. 

Case Sharing:
Henderson Land — “The Symphony of Taste” Campaign

Henderson Land’s lifestyle hubs, H Queen’s, H Code, H Zentre, and 18 On Lan Street, partnered with top-tier restaurants, including Michelin-starred fine dining restaurants, for their annual dining promotion called “The Symphony of Taste.” This event featured 28 renowned venues offering a variety of international cuisines. Customers had the opportunity to purchase electronic dining vouchers at a 50% discount for designated restaurants. To enhance the promotion, Voltage X implemented an integrated digital marketing strategy, collaborating with KOLs who shared their dining experiences and promoted the offers on social media platforms.

Our clients have utilized KOL campaigns to effectively reach their target audience. How to optimize the effect of influencer marketing and ensure that you get the most out of your partnership with a social media influencer?

 

1. Understanding the Basics of Influencer Marketing

Before we dive into the specifics of how to optimize your influencer marketing campaign, it’s essential to understand the basics. Influencer marketing is a type of marketing that involves leveraging the influence of individuals who have a significant following on social media platforms. These individuals, also known as KOLs, have built up a following based on their expertise, knowledge, or popularity in a specific niche or industry.

 

2. Identifying the Right Influencer

The first step in optimizing the effect of influencer marketing is identifying the right influencer for your campaign. It’s essential to find an influencer who aligns with your brand and your marketing goals. You can find influencers by searching for keywords related to your industry or product on social media platforms, using influencer marketing tools, or working with a marketing agency that specializes in influencer marketing.

 

3. Establishing Clear Objectives

Once you’ve identified the right influencer, the next step is to establish clear objectives for your campaign. What do you want to achieve with your influencer marketing campaign? Do you want to increase brand awareness, generate leads, or drive sales? Defining your objectives will help you measure the success of your campaign and optimize your strategy accordingly.

4. Crafting a Compelling Campaign

Crafting a compelling campaign is key to optimizing the effect of influencer marketing. Your campaign should include engaging content that resonates with your target audience and aligns with your brand’s values. It’s important to work collaboratively with your influencer to ensure that the content they produce is on-brand and meets your campaign objectives.

 

5. Leveraging Multiple Platforms

To optimize the effect of influencer marketing, it’s essential to leverage multiple platforms. While social media platforms like Instagram are popular for influencer marketing, you can also use other platforms such as YouTube, TikTok, or blogs. Working with an influencer who has a strong presence on multiple platforms can help you reach a wider audience and achieve your campaign objectives.

 

6. Measuring and Analyzing Results

Measuring and analyzing the results of your influencer marketing campaign is crucial to optimizing its effect. Tracking metrics such as engagement rates, click-through rates, and conversions can help you determine the success of your campaign and identify areas for improvement. It’s important to monitor your campaign regularly and adjust your strategy accordingly to maximize its impact.

7. Partnering with a Marketing Agency

Partnering with a marketing agency that specializes in influencer marketing can help you optimize the effect of your campaign. A marketing agency can provide you with the expertise and resources needed to identify the right influencer, craft a compelling campaign, and measure its results. By working with an agency, you can ensure that your influencer marketing campaign is optimized for success.

 

8. Leveraging Virtual Events

Virtual events are becoming an increasingly popular way to optimize the effect of influencer marketing. Hosting a virtual event with an influencer can help you generate buzz and engage your target audience. Virtual events can take many forms, such as webinars, live streams, or online product launches. Working with an influencer to host a virtual event can help you reach a wider audience and achieve your campaign objectives.

 

 

Final Thought

Influencer marketing is a powerful tool for any brand looking to reach a wider audience and achieve its marketing objectives. By understanding the basics of influencer marketing, identifying the right influencer, establishing clear objectives, crafting a compelling campaign, leveraging multiple platforms, measuring and analyzing results, partnering with a marketing agency, and leveraging virtual events, you can optimize the effect of your influencer marketing campaign and achieve success.

 

Remember, the key to successful influencer marketing is to work collaboratively with your influencer to create content that resonates with your target audience and aligns with your brand’s values. By doing so, you can build a loyal following, generate leads, and drive sales, ultimately increasing your bottom line. So go ahead and optimize the effect of your influencer marketing campaign today!

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]]> Do This Instead of Cross-Posting Your Facebook and Instagram Content 　 https://voltage-x.com/en/do-this-instead-of-cross-posting-your-facebook-and-instagram-content/?utm_source=rss&utm_medium=rss&utm_campaign=do-this-instead-of-cross-posting-your-facebook-and-instagram-content Wed, 10 Aug 2022 16:20:00 +0000 http://tintests.com/?p=7153

Cross-posting is the act of posting the same content across different social media platforms – a practice commonly used to save time and effort while keeping various social media accounts active. It’s a tempting habit, one that appears to have many short-term benefits, but what exactly are you sacrificing in order to gain that edge of convenience and efficiency?

Different social media platforms have different audiences and formats, each with its restrictions on caption length, image format, and standard vocabulary. Cross-posting on Facebook and Instagram runs the risk of making your brand appear careless and unintentional, particularly when the content being posted is not appropriate or relevant for its intended audience.

So what should you do instead of cross-posting?

 

1. Optimize visual content for each platform

To avoid having unintentionally cropped photos or awkward formatting issues, optimize your visual content according to the formatting guidelines of each social media platform. Instagram posts appear as a 1080px by 1080px square, whereas Facebook cover photos, loads fastest as an sRGB JPG file, are 851px by 315px and less than 100 kilobytes. While it may take some extra time in terms of design execution, highly curated visual content is a key element in boosting brand awareness and positive perception.

2. Communicate the same message differently

Your followers on Instagram are not the same as your Facebook audience, hence the content that you post on each respective platform shouldn’t be the same either. Demographic studies have shown that LinkedIn has slightly more men than women, and most of their users are over 30 years old. Instagram, on the other hand, has more women than men, and their users are mostly under 30. While LinkedIn is mostly used for generating business leads, Facebook is more suitable for creating brand awareness and user engagement. In order to create the most relevant content for your audience, make sure to communicate the same message differently to cater your content for different interests and intentions.

3. Write distinct CTA for each platform

CTAs (Call-To-Action) are a crucial piece of social media content as it allows your followers to actively engage with your brand, and converts potential leads into customers. As a brand, you may ask your Instagram followers to click on the link in your bio, or prompt Facebook users to comment their opinions down below. No matter what the CTA is, brands should personalize each CTA to the specific functions and nature of each social platform.

4. Space out your content posting schedule

Loyal followers of your brand may be following more than just one social account. By spacing out your content posting schedule, even when posting on different platforms, you’re able to make sure that the same user doesn’t see the same content twice in a row. This practice keeps your social accounts exciting and engaging, and gives loyal followers a variety of new content across different platforms.

 

Final Thought

Ultimately, the long-term disadvantages of cross-posting outweigh the short-term benefits of convenience and efficiency. Social media is a multifaceted landscape, and there is no cookie cutter method to creating brand content. As you grow your brand, it’s important to optimize your content to each platform and target audience – once you do, the results will speak for themselves!

 

What about your thoughts on cross-posting on social media? Feel free to contact us and discuss further.

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]]> Affiliate Marketing Explained 　 https://voltage-x.com/en/affiliate-marketing-explained/?utm_source=rss&utm_medium=rss&utm_campaign=affiliate-marketing-explained Tue, 29 Mar 2022 09:31:00 +0000 https://voltage-x.com/?p=12503

We’ve all seen influencers, celebrities and public figures recommend a product and add the source of where you can get one for yourself. It can range from endorsements to try-it-out videos to all the buzz about the latest trend or next big thing. What you’re experiencing is affiliate marketing. Affiliate marketing is an advertising model in which a company compensates affiliates to generate traffic or leads to the company’s products and services. With a range from well known brands to ecommerce entrepreneurs, the business knows there’s always more that can be done to make it grow and one way of taking things to the next level is utilising affiliate marketing. 

 

Affiliate marketing is a tactic to drive sales and generate revenue that’s beneficial to brands and marketers. Affiliates earn a commission for marketing another person’s company or products and are rewarded a payout for providing a specific result to the retailer or advertiser. The typical result is a sale, but some programs can reward for leads, free trial users, clicks to a website, or getting downloads for an app. 

How affiliate marketing works

Affiliate marketing involves referring to a product or service by sharing it on a blog, social media platform, podcast, website, etc. The affiliate earns a commission each time someone makes a purchase through the unique link associated with their recommendation. 

 

There’s 5 ways that affiliate marketers make money:  pay per click, pay per lead, pay per install, pay per action, pay per sale.

 

Pay per click: commission is made in every click on the affiliate link. This method is usually used by big merchants with a goal to build brand awareness.

 

Pay per lead: affiliate is paid every time someone signs up for something. It’s a popular method because companies use it for sweepstakes, giveaways, lead generation, etc. 

 

Pay per install: payout is earned for every install generated from website traffic. The goal is for app downloads and software installs. 

 

Pay per action: commission is earned for a specific action. Many programs use this model because it’s broad and can be applied to different offers. Can include a newsletter signup, contact request, form submission, etc. 

 

Pay per sale: affiliate is paid for every sale that is made. The most common payout method for ecommerce offers.

TYPES OF AFFILIATE MARKETING

There are 3 main types of affiliate marketing. To better understand these types, can show someone whether or not the product being advertised is just being shown for hype or whether the affiliate genuinely cares/uses the product. The three types of affiliate marketing are unattached, related and involved. 

 

Unattached: no authority in the niche of the product advertising, no connection between marketer and customer, often running pay-per-click advertising campaigns with affiliate links. Unattached can be an added affiliate link via Google Adwords or Facebook Ads. 

 

Related: promote products and services marketer doesn’t use but related to niche, affiliates have an audience (whether through blogging, YouTube, TikTok) and influence which makes them a trusted source for recommending products. Related can be an added affiliate link through a blog, podcast, video, social media. 

 

Involved: recommending products and services marketer used and truly believes in, use influence to promote products and services that followers may actually need instead of paying to get clicks on a banner ad, takes more time to build this type of credibility but is necessary to build a sustainable business. Involved is consistent content, can be through social media and videos with the highest engagement of showing the product and using it.

Pros and Cons of Affiliate Marketing

Affiliate marketing is about forming partnerships with well-established companies in an effort to share consumer networks and get your brand name out there. With that comes pros and cons of the advertising model.

 

The pros include: almost anyone can join, there can be multiple affiliates, minimal investment, helps spread brand awareness/reach. The benefits create an incentive for regular customers as well as influencers. With multiple affiliates in the program, reach and engagement can be met in so many different ways. 

 

The cons include: inconsistent results, branding is at risk, potential fraud, can take time to build trust/rapport. High competition can drown out the brand. The possible downside of having multiple affiliates is that the image of the whole brand can be messed up if there isn’t consistent flow and synergy. The most important thing for customers is establishing trust so that there can be loyalty to the brand. Same goes for when trying to attract and gain new customers.

 

The best way to determine whether or not affiliate marketing is in your best interest, is to make sure that the right affiliates are used. The relationship between the brand and the affiliate can be telling to the audience.

 

Final Thought

Affiliate marketing is a really good way to drive results and by building brand awareness through the use of this advertising model, the potential to establish a solid foundation is highly likely. The use of partnerships with affiliates using the product and sharing with their followers, is a great engagement opportunity. As businesses and brands need to build credibility and maintain trust, using affiliates is an additional way to cultivate that.

 

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