The goal

As a global pioneer in optics, ZEISS’s laser correction technology has been widely adopted for years. In 2023, the brand new laser procedure SMILE® pro was introduced, which reduces the operation time on each eye from around 25 seconds to around 10 seconds. Through PR events, ZEISS aims to educate the public about the procedure’s benefits, while attracting more potential customers.

The Strategy

Voltage X decided to employ an interactive mobile truck to promote SMILE® pro. In addition to introducing the new procedure, the truck also provided free screening for the public, drawing in a group that can potentially undergo the procedure. From designing the slogan, the truck and a mini game to coordinating promoters, Voltage X coordinated every detail of the event.

The Result

The mini game designed by Voltage X showcased SMILE® pro’s advantages, leaving a lasting impression on participants. The screening successfully identified potential customers for ZEISS, making their resource allocation more efficient. In 26 days, the campaign has successfully raised awareness for the new procedure.

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The goal

Landmark South and One North are Sino Group’s office space developments in Wong Chuk Hang and Yuen Long respectively. To maximise sales, Sino Group commissioned Voltage X to produce short videos for their sales kit.

The Strategy

After a site visit, Voltage X decided to employ separate strategies for each development, emphasising their unique selling points. To bring out the human touches surrounding Landmark South, Voltage X shot an immersive POV video using a drone, walking the audience through the Grade A office’s floors and the 9,000+ square feet sky garden, which is enveloped in greenery. As for One North, the anticipated advantages of being located in the Northern Metropolis are brought forward with clear graphics.

The Result

Both videos were successful in encouraging sales. For instance, One North Plaza has successfully leased 180,000 square feet of floor space by the end of 2023, more than 80% of total floor space in the first office building, with tenants such as the MTR Corporation.

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The goal

As an integrated art hub, H Queen’s hoped to promote local art to the general public through an engaging media project. Voltage X hence created a video series inviting local art visionaries to share their stories related to art. The series aims to introduce the venue’s unique gallery lineup, while fostering the appreciation for art.

The Strategy

Our team decided to launch a campaign that consists of interview-like short videos, a format well-liked by local viewers. We invited one art visionary for each gallery to narrate their stories and give their unique insights into art exhibitions. 

The series, Elevated Artistic Encounters, takes viewers on a tour of the four galleries at H Queen’s. The space’s uniqueness is highlighted, such as its vertical design and immersive interiors. In the era of the internet and artificial intelligence, H Queen’s strives to emphasise the significance of physical exhibitions that foster authentic human touches, interactions and perceptions.

The Result

The series obtained coverages from top-tier publications, including Tatler Hong Kong, Ming Pao Weekly, Art & Piece, and Sing Tao Daily. The video series had reached almost a million people, with close to 1.5 million total plays.

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The goal

Pacific Place, under Swire Properties, offers extraordinary experiences in shopping, dining and entertainment. Voltage X was invited to manage Pacific Place’s social media platforms , providing visual and written content creation.

The Strategy

Voltage X began by conducting in-depth research on the client’s current social media performance and content, taking into consideration the current trends among malls and in the retail industry. Posts and visuals are then created, along with monthly photo and video shootings of tenants for content curation. 

The Result

Social media posts planned and written by Voltage X received positive feedback, with remarkable results for monthly festive promotions, including Christmas and Lunar New Year.

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The Goal

The City University of Hong Kong hosted ‘CityU Employers’ Luncheon 2023’ in March 2023, the first one since 2019, which aimed to strengthen the bonding of the partnership between the institution’s academic members and corporations, driving a deeper understanding of CityU’s educational philosophy and latest developments, while showcasing the outstanding talents and extraordinary results among students.

The Strategy

From planning, liaising with participating parties, production to flow management, Voltage X organised the luncheon from scratch, and provided full PR services, including guest reception, while inviting various media to the event, which boosted online and offline exposure to reinforce the institution’s image.

The Result

With almost 500 participants, including nearly 300 employers from over 200 enterprises that consisted of management personnels from multinational corporations and organisations, 200 CityU members had the opportunity to connect with entrepreneurs, industry pioneers and professionals, hence deepening their understanding towards market demands and development trends, which consolidates their future endeavours in employment and entrepreneurship.

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The goal

Hong Kong joined eggslut’s network in June 2023, after Japan and Korea. Voltage X was invited to take charge of PR events for their grand opening.

The Strategy

To generate public interest towards eggslut, Voltage X invited media outlets to visit eggslut’s stores, uncovering their cooking process.

We also planned and carried out the opening ceremony by inviting various media, providing on-site backup and writing both Chinese and English press releases, securing media coverage and public attention for the event.

The Result

Through the opening ceremony, eggslut have reached over 2,500 customers, while having received over 130 media coverages. Given the tremendous success, eggslut later invited us to take charge of their Christmas PR collaboration with Moët & Chandon.

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The Goal 

The STRATEGY

Booths, posters, foam boards, and other promotional materials are seen in over 280 stores across all districts, whereas the stamp reward programme saw a popular success.

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The gaol

Announcing the grand opening of its first LOJEL Lab store in Hong Kong, LOJEL,a global brand of carry essentials, aims to increase its market share in Hong Kong. Known as a luggage brand, LOJEL looks to reinvent its image into a travel essential brand, while securing its media exposure. Additionally, the brand is launching ‘Cubo Refresh’, a descendant of the iconic Cubo line, with a corresponding Christmas campaign.

The STRATEGY

Voltage X developed bilingual press releases that resonate with the local audience. We invited media and VIPs to the launch event and provided professional on-site support, all propelling and spreading LOJEL’s brand visions.

The Result

40 unique publications have shared 63 coverages, totalling a considerable PR value from the two campaigns.

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