The goal

Landmark South and One North are Sino Group’s office space developments in Wong Chuk Hang and Yuen Long respectively. To maximise sales, Sino Group commissioned Voltage X to produce short videos for their sales kit.

The Strategy

After a site visit, Voltage X decided to employ separate strategies for each development, emphasising their unique selling points. To bring out the human touches surrounding Landmark South, Voltage X shot an immersive POV video using a drone, walking the audience through the Grade A office’s floors and the 9,000+ square feet sky garden, which is enveloped in greenery. As for One North, the anticipated advantages of being located in the Northern Metropolis are brought forward with clear graphics.

The Result

Both videos were successful in encouraging sales. For instance, One North Plaza has successfully leased 180,000 square feet of floor space by the end of 2023, more than 80% of total floor space in the first office building, with tenants such as the MTR Corporation.

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The goal

As an integrated art hub, H Queen’s hoped to promote local art to the general public through an engaging media project. Voltage X hence created a video series inviting local art visionaries to share their stories related to art. The series aims to introduce the venue’s unique gallery lineup, while fostering the appreciation for art.

The Strategy

Our team decided to launch a campaign that consists of interview-like short videos, a format well-liked by local viewers. We invited one art visionary for each gallery to narrate their stories and give their unique insights into art exhibitions. 

The series, Elevated Artistic Encounters, takes viewers on a tour of the four galleries at H Queen’s. The space’s uniqueness is highlighted, such as its vertical design and immersive interiors. In the era of the internet and artificial intelligence, H Queen’s strives to emphasise the significance of physical exhibitions that foster authentic human touches, interactions and perceptions.

The Result

The series obtained coverages from top-tier publications, including Tatler Hong Kong, Ming Pao Weekly, Art & Piece, and Sing Tao Daily. The video series had reached almost a million people, with close to 1.5 million total plays.

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The goal

Pacific Place, under Swire Properties, offers extraordinary experiences in shopping, dining and entertainment. Voltage X was invited to manage Pacific Place’s social media platforms , providing visual and written content creation.

The Strategy

Voltage X began by conducting in-depth research on the client’s current social media performance and content, taking into consideration the current trends among malls and in the retail industry. Posts and visuals are then created, along with monthly photo and video shootings of tenants for content curation. 

The Result

Social media posts planned and written by Voltage X received positive feedback, with remarkable results for monthly festive promotions, including Christmas and Lunar New Year.

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Hang Lung Properties, a leading property developers in Hong Kong and mainland China, need to regularly update their corporate photo and video gallery for producing various types of corporate materials (such as annual report, company newsletters, and websites), in order to showcase the company’s latest developments and key achievements.

High-quality photography and videography service helps capture their properties’ unique features and showcase their brand image. Voltage X worked closely with the client to understand their needs and preferences, ensuring that each shoot captured the desired features and conveyed the brand’s message.

Located on Sugar Street in Causeway Bay, the new one-stop commercial complex, Sugar+, under China Resources Enterprise Property Investment, successfully held their grand opening ceremony on the 29 March 2023. The opening ceremony was a lively scene, with the management of China Resources Enterprise and CR Enterprises Property Investment and guests from all walks of life in attendance, all witnessing the debut of this new and exciting commercial complex.

Sugar+ is a new and innovative vertical integration concept that combines high-end dining and lifestyle experiences. The brand aims at revitalising the cultural and life experiences of the area, regenerate and rejuvenate Sugar Street, and stimulate development of a sustainable and diverse cultural ecosystem. It not only injects new vitality into the commercial development of Causeway Bay, but also provides consumers with more diversified and richer consumption choices. Sugar+ will become a new landmark in the Causeway Bay area, bringing customers unique and creative lifestyle experiences.

Raeon International is a Hong Kong based overseas property investment specialist. Founded in 2014, with their head office in Hong Kong and regional offices in the UK, Australia and Taiwan, Raeon International aims at providing a one-stop property investment solutions for investors around the world.

Strategy

Voltage X revamped Raeon’s official website and set up different social media platform accounts in order to advertise online and generate leads to drive O2O foot fall for various overseas property seminars and drive sales as a result. Voltage X helped Raeon International to rebrand and launched an all-rounded digital marketing strategy, with multimedia Production, such as digital video and TVC. Voltage X also provided social media marketing services such as Facebook management and social advertising for strategic transformation for lead generation.

Strategy

The Fleming Hotel is one of the most iconic boutique hotels in Hong Kong. Working with design firm A Work Of Substance, The Fleming has the unique cross-harbour ferry inspired interior design that exudes a maritime theme that embraces the Hong Kong of yesteryear.

Strategy

Voltage X provided a three-pronged approach in order to increase The Fleming’s online presence, build up their brand and also drive traffic to their website for direct booking. We utilised tactical social campaigns, smart community management and influencer marketing collaborations. With this, Voltage X launched an online campaign targeting millennials, which are always looking for the best hotel online with tactical offers to drive traffic to The Fleming’s website. Through constant interaction with followers and speaking from their POV, we are able to build a cohesive online community with a significant number of User Generated Content (UGC). We have collaborated with travel and hospitality bloggers to share reviews so as to attract target audiences to The Fleming’s Facebook, Instagram and website.

Key Result

As a result, both The Fleming’s Instagram and Facebook accounts have increased tremendously in terms of following and engagement rate. Most importantly, we were able to reach The Fleming’s target audience, not only regionally but also internationally. Traffic to the website has also improved significantly following a successful online campaign.

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WOOBAR opened it’s doors when the W Hotel in Hong Kong opened in 2011, ever since it has been a staple for patrons and nightlife lovers to enjoy fabulous cocktails in an effortless, sophisticated and glamorous establishment with an atmosphere that excudes chic and post moderness through their interior design.

Strategy

WOOBAR’s aimed to reboot their social media marketing with the intention of re-establishing their brand image, increase brand awareness, boost exposure of their unique selling points and to grow their following on their popular yet inactive Facebook page. In order to accomplish this, Voltage X took an omnichannel marketing communication approach and developed an omnichannel user experience by creating different curated content for both Instagram and Facebook. We also decided to use social media paid promotions to accurately identify and target WOOBAR’s audience on both social media platforms.

Key Result

As a result, we were able to consistently achieved positive results when targeting our ads and out of the 46 ads we created for WOOBAR, 33 of those ads achieved a cost per click rate (CPC) of under HK$1. Within a 4-month retainer period, our curated content and ads were able to increase Woobar’s Facebook likes and Instagram following by 21.2% and 36.8% respectively. Furthermore, through reinstating the W Hotel’s guidelines for WOOBAR’s social accounts, we were able to successfully re-establish the correct visual direction and brand tone that W Hong Kong required.

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