The goal

Hong Kong joined eggslut’s network in June 2023, after Japan and Korea. Voltage X was invited to take charge of PR events for their grand opening.

The Strategy

To generate public interest towards eggslut, Voltage X invited media outlets to visit eggslut’s stores, uncovering their cooking process.

We also planned and carried out the opening ceremony by inviting various media, providing on-site backup and writing both Chinese and English press releases, securing media coverage and public attention for the event.

The Result

Through the opening ceremony, eggslut have reached over 2,500 customers, while having received over 130 media coverages. Given the tremendous success, eggslut later invited us to take charge of their Christmas PR collaboration with Moët & Chandon.

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Barefoot, a US wine brand known for its famed “footprint” logo and colorful label design, is the world’s number one selling wine brand, guaranteeing the strength of the brand and the quality of the products. The brand strives to create wines of outstanding quality at affordable prices to satisfy consumers’ different preferences and make them easy to drink on all occasions.

Sixes Hotpot specializes in a variety of Chinese and Hong Kong-style hot pot bases with over 70 carefully selected ingredients, creating a private hot pot experience for diners! The restaurant’s name derives from the Cantonese homonym of “淥” and carries auspicious connotations of family harmony and happiness in Chinese culture. With one of the owners hailing from Henan Province and having resided in Hong Kong for over a decade, the restaurant embodies the warm hospitality and culinary traditions of both regions. Embracing the popular sidewalk dining culture, the restaurant aims to provide patrons with a cozy and harmonious atmosphere to savor their meals.

Well-Lo Shunde Cuisine offers a spacious and comfortable dining environment with breathtaking views of Victoria Park and Victoria Harbour. Led by Master Ken Lo and his talented team of chefs, who are dedicated to serving authentic Shunde cuisine that warms the heart and creates unforgettable dining experiences. Marked their one-year anniversary at their new location in Causeway Bay, Well-Lo Shunde Cuisine offered a special giveaway featuring a selection of classic signature dishes from the restaurant’s menu, as well as showing a token of appreciation for the team’s achievements over the past year and their commitment to serving the authentic and delicious Shunde cuisine that their guests have come to know and love.

CulinArt 1862 is a premier restaurant collaboration by Towngas and Chef Stanley Wong and is located in the Causeway Bay Towngas flagship store. CulinArt 1862 offers a casual and elegant a la carte menu and contemporary Chef’s Tasting Menu experience, inspired by the culinary travels of Chef Stanley.

Vivere means “to be alive” in Italian and that’s exactly what Vivere sets out to be, alive! In 2023, Vivere opened its doors to their Italian Ristorante to welcome this beautiful change and to help us take a hold of life. Located on the 11th floor at the new up-and-coming vertical commercial space, Sugar+ in Causeway Bay, high above Victoria Park and amidst the glowing skyscrapers that make Hong Kong vibrant and glamorous, patrons will be treated like royalty with ethereal cuisine, exceptional service and entertainment sights that will make you come back dragging your friends and family along for a feast for all the senses!

Johnnie Walker, one of the oldest and most internationally well-known whisky brands was looking to revitalise its online presence within the HK market through creative and interactive content and campaigns.

Strategy

Voltage X organised and carried out a tactical influencer campaign which encompassed a 3-day bar-hopping event for the annual bartending competition – World Class. Lifestyle KOLs were invited to engage with the brand’s F&B partners as well as to broaden Johnnie Walker Hong Kong’s steadily growing fan base. To bring this global brand closer to the local target audience, Voltage X developed engaging and share-worthy social content to engage both Facebook and Instagram followers.

Key Result

As a result, by adapting the latest Instagram Stories interactive functions, we successfully raised the audience’s interest in the brand legacy and fun facts. Johnnie Walker Hong Kong’s Instagram followers grew over 35% and the Facebook posts reached over 170K target audience. We also examined Johnnie Walker’s target audience and purchasing behaviour, which were insightful for future digital strategy developments.

HOW CAN WE HELP YOUR BRAND?

Feel free to contact us for effective bespoke solutions.