The goal

As a global pioneer in optics, ZEISS’s laser correction technology has been widely adopted for years. In 2023, the brand new laser procedure SMILE® pro was introduced, which reduces the operation time on each eye from around 25 seconds to around 10 seconds. Through PR events, ZEISS aims to educate the public about the procedure’s benefits, while attracting more potential customers.

The Strategy

Voltage X decided to employ an interactive mobile truck to promote SMILE® pro. In addition to introducing the new procedure, the truck also provided free screening for the public, drawing in a group that can potentially undergo the procedure. From designing the slogan, the truck and a mini game to coordinating promoters, Voltage X coordinated every detail of the event.

The Result

The mini game designed by Voltage X showcased SMILE® pro’s advantages, leaving a lasting impression on participants. The screening successfully identified potential customers for ZEISS, making their resource allocation more efficient. In 26 days, the campaign has successfully raised awareness for the new procedure.

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The Goal 

The STRATEGY

Booths, posters, foam boards, and other promotional materials are seen in over 280 stores across all districts, whereas the stamp reward programme saw a popular success.

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The gaol

Announcing the grand opening of its first LOJEL Lab store in Hong Kong, LOJEL,a global brand of carry essentials, aims to increase its market share in Hong Kong. Known as a luggage brand, LOJEL looks to reinvent its image into a travel essential brand, while securing its media exposure. Additionally, the brand is launching ‘Cubo Refresh’, a descendant of the iconic Cubo line, with a corresponding Christmas campaign.

The STRATEGY

Voltage X developed bilingual press releases that resonate with the local audience. We invited media and VIPs to the launch event and provided professional on-site support, all propelling and spreading LOJEL’s brand visions.

The Result

40 unique publications have shared 63 coverages, totalling a considerable PR value from the two campaigns.

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Chong Kio Farmacia Chinesa (CKFC), a leading wellness brand with a rich heritage dating back to 1950, introduced Exclusive Wellness Sanctuary – an immersive wellness experience center at Grand Lisboa Palace Macau that aims to provide customers with a unique and holistic journey in which they can uncover the wisdom of Traditional Chinese Medicine while immersed in serenity.

Yutakana Seikatsu, the pioneering mindfulness healthcare brand in Hong Kong, has unveiled its latest initiative – the Yutakana Seikatsu Mindfulness Academy (YSMA). Of particular note, the academy is introducing the first-ever Mindfulness-based Sleep Aid Programme in Hong Kong and aims to help over 10,000 people overcome sleep problems in its first year. The programme will provide 100 complimentary slots for the public in its initial stage.

The first ever Abagold Dried Abalone Auction concluded successfully at the home of abalone, Hong Kong, on 21 June 2023. This premier event set a new standard of excellence in the industry, demonstrating Abagold’s unparalleled expertise in the production of the world’s finest quality abalone, and making hand-selected dried abalone items available on auction to exclusive invitees.

V-ZUG is a luxury Swiss brand for household appliances with over 100 years of history and has always insisted on believing in “Swiss perfection for your home”. V-ZUG has represented and preserved the high quality and unmatched standards of Swiss manufacturing and service since its establishment in 1913.

Strategy

Voltage X organised and managed the product showcase for V-ZUG’s newest product line in Hong Kong, ‘The Excellence Line. Voltage X used PR strategies and channels to obtain a wave of media exposure to promote the key message of the debut of ‘The Excellence Line’ and gain attraction and conversation around it’s product showcase. Voltage X also provided event management and social media management services on top of the media relations services. Voltage X aided in media previews and tastings as well as building up of the V-ZUG brand via Facebook management and Instagram management.

Key Result

As a result, Voltage X obtained an average of over HKD 170 thousand PR value earned from each media coverage, together with a total of 1,946,477 in circulation/unique visitors per month across all media publications. Voltage X also developed a coherent brand aesthetic across social media platforms which in turn increased social media account performance and activity.

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Established in 2017 and headquartered in Singapore, IUIGA is a home lifestyle brand that is dedicated to offering a curated edit of high-quality and aesthetic products at affordable prices. Originally, IUIGA focused on online business and officially developed as a diversified online-to-offline brand upon the opening of its first flagship store in Singapore. In November 2021, IUIGA officially expanded and opened it’s first franchise in Hong Kong. 

Strategy

Voltage X provided event management and public relation services to IUIGA to aid in the organisation, planning and event management of IUIGA’s grand opening event for their first franchised shop in Hong Kong. Voltage X also provided services for media store previews and KOL workshops via press release write up and pitching and KOL management for an increase in word-of-mouth marketing to promote the brand launch in Hong Kong through key messaging from media exposure and coverages.

Key Result

As a result, more than 20 media publications attended the store preview with coverages secured from distinct major lifestyle media publications in Hong Kong. Voltage X also earned significantly beneficial media and KOL coverages with over 6 million (HKD) PR value generated from media coverages and more than 8.4 million (HKD) PR value gained from KOL collaboration coverages.

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Loved by artists such as Rihanna, Jennifer Lopez, Lady Gaga, Heidi Klum, Cindy Crawford, Naomi Campbell, Linda Evangelista, and many more, Oribe, exclusively available at JOYCE Beauty launched their new collection at Pacific Place in Hong Kong in 2019.

Strategy

Voltage X implemented a multi-pronged strategy by inviting leading lifestyle/beauty media publications and KOLs to the launch event in order for Oribe to showcase their amazing products. Oribe also flew in a world renowned hairstylist to demonstrate Oribe’s new hair care collection products and style our guests and VIPs, which created extra online exposure. 

Key Result

As a result, PR value of over HK$3.6 million was obtained as most of the mainstream lifestyle and beauty media publications covered Oribe including but not limited to Harper’s BAZAAR, Lifestyle Asia, Tatler Hong Kong and Cosmopolitan, etc. Total reach and likes from KOLs invited to the event were over 200k and 5k, respectively.

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A new type of home luxury has been born in Hong Kong. With a colourful heritage that fuels their design process, husband and wife team Dave & Helene, has set out to create luxurious, artistic cushions and textiles that is paired with traditional Cambodian techniques and contemporary designs.

Strategy

After extensive market research and thorough competitor analysis, Voltage X adopted a strategic approach to target high-end lifestyle and home décor media publications for this premium brand, through the dispatch of bilingual press releases and media pitching. 

Key Result

As a result, we secured high quality features from top-tier media outlets including Tatler and Lifestyle Asia. A total PR value of over HK$4.5 million was achieved at the end of the retainer.

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